What’s Your New Home Personality?
by Paul Foresman
Would you guess that your taste in jewelry…flowers...or
travel could also predict your preferences in your home’s
design, style and even product choices?
As the Woman-Centric Matters!? team at Design Basics has identified,
women tend to exhibit one of four primary homebuyer personalities.
And it’s amazing just how much of our core personality is
reflected in our homes! Once you’ve identified your strongest
personality type, you, your builder, or your remodeling contractor
can focus on things that will likely be very meaningful to you
and avoid wasting time with things that probably aren’t very
C’mon let’s meet the buyers:
Margo is the name given by Design Basics to women whose style
tends to be modern. In Margo’s home you’re likely to
see clean lines, interesting geometric shapes, and a penchant for
new and unconventional. From products such as faucets and lighting,
to flooring, cabinets and countertops, “contemporary” is
Margo’s inclination. Margo also tends to work—a lot—and
appreciates innovative solutions for working at home.
Elise is traditional, in every sense of the word. Traditional
architecture, proven products, and comfortable furnishings. Elise’s
family is at the center of everything. Family Photos and memorabilia,
are displayed proudly, alongside Grandma’s hutch. Elise looks
for value in practical room arrangements and dependable, long lasting
products. There’s just no place she would rather be than
Claire’s home is sophisticated. It is obvious when looking
at Claire’s home that someone paid close attention to detail.
Outside, Claire’s landscaping compliments her home’s
exterior. Inside, Claire’s home is superbly coordinated.
Claire has an eye for quality and is very knowledgeable about products
and design. Claire is a natural-born planner, and has a vision
of what she wants to achieve.
Maggie is casual…and eclectic. Maggie tends to be passionately
involved in life—her interests, hobbies, projects and activities
will often dictate how her home “lives.” Maggie thrives
on flexible spaces for her and her family’s varied interests.
Entertaining revolves around FUN at Maggie’s home, so Space
for games and media is a high priority, as is anything low-maintenance
that gives her back a little more time.
So, what do flowers, jewelry and vacations have to do with her
home? It appears that our core personalities are evidenced in numerous
facets of our lives. In fact, not looking at square footage, bedroom
locations or the number of baths just might yield some of the most
revealing discoveries in your pursuit of the perfect home!