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Surviving a Downturn

Surviving a Downturn

How Veteran Home Builders Survived the Great Recession They've seen it all, 18% mortgage interest rates in the early 80s; a bottoming out of the market in 1993; the record prolonged upturn that lasted until 2007; the Great Recession of 2008-2013; and, the current...

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Storage…Just Imagine the Possibilities!

Storage…Just Imagine the Possibilities!

Special glasses? You understand it for a 3-D movie, but for a model home tour? Still, you’re intrigued, and you don’t want to be rude to the salesperson here in the home’s garage, so you accept the glasses and slip them on. Then you see it. Funny, you hadn’t noticed...

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Is Your Home Stressing You Out?

Is Your Home Stressing You Out?

It’s been a long day, and you still don’t know what you’re serving for dinner tonight. You slowly pull into the garage, careful to avoid running one of the side mirrors into the garage door frame (curse those eight-foot wide garage doors!). Fortunately, your...

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Laundry Room – Dream or Nightmare?

Laundry Room – Dream or Nightmare?

Ripping up new carpet and pad. Pulling away baseboards. Giant, noisy industrial fans running for days. The culprit? A humble laundry room. But before we continue that story, let’s look at what home buyers are thinking about as well as what they wish they had thought...

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Watch Your Language!

Watch Your Language!

Tap into buyers' emotions with solution-based selling. The numbers are in, and they look good! The home’s width and square footage fit nicely, the exterior style plus design amenities should attract buyers, and the cost estimates suggest you can make a decent profit....

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Home Plan Co-Creation

Home Plan Co-Creation

You want your home buyers to make changes to your home plans. Let’s face it, you’d love to offer a home plan that’s right for each and every buyer, but realistically you can’t; therefore, you want buyers to make changes so the home design fits their needs. The tweaks...

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Multi-Generational Households

Multi-Generational Households

Today, about 1 in 5 Americans live in Multi-Generational households. By definition, multi-generational households have at least two adult generations living under the same roof. Traditionally, in-law suites were the design solution - in a pinch, mom and/or...

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Forward Framing

Forward Framing

Your best framers may not be part of your construction crew; rather, they just might be found among your sales team. Known as forward framing, they employ the power of suggestion to influence prospective purchasers’ expectations regarding your homes. When...

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