Marketing Products and Services
You have only one chance to make a first impression – and, as with every other industry, that first impression is most often your corporate identity. You know your customer is looking for “style” in their new home – do your logo and marketing materials portray that “style”? Does your website reflect the attention to detail that a customer expects in a builder?
Whether it’s your logo on a business card, the look and function of your website, or a message on a billboard, it’s important that the first impression you make is professional, memorable, and reflects the work you do. Design Basics is your one-stop-shop for helping you market and sell homes.
We Can Help.
Your corporate identity begins with a logo and a “look.” They are the visible elements that are always in front of your target market on everything from your business card and letterhead to your brochure and website. Your corporate identity can establish you as a professional in your industry.
- Logo Design
- Business Card
- Letterhead, Notecard, Envelope
- Mailing Label
- Corporate Folder
- Information Sheet
Introduce your company. Tell your story. Sell your services. Leave an impression. These are the functions of printed marketing materials. Beautiful photos of your work with informative text in a format that is strategically distributed are some of your greatest sales tools.
- Direct Mail
- Home Plan Books
- Promotional Handouts
Research suggests that up to 40% of new home buyers first contact a builder because of site signage. Give them something to really look at! Ideal for spec homes or undeveloped lots, these signs help buyers envision the home actually built. You know people are walking through the home while you frame it. Why wait until your open house up to invite prospects to take a closer look? Let them see it now!
- Yard Signs
- Directional Signage
- Entrance Signs
- Street Signs
- Job Site Signage
Don’t make them guess. Show your potential clients what you are building on your site.
Point Prospects in the Right Direction.
Designed to make a statement about you new home development.
Advertising and Public Relations
- Print media
- Press Releases
Digital Home Design Library
Present your customers with a selection of over 2,700 home plans through our Digital Home Design Library! Design Basics’ home design library on your website, seamless interaction in real-time with our latest designs at your customer’s fingertips.
Design Basics has carefully chosen a preferred partner that can help coordinate and establish the professional corporate image you want in all your marketing communications. Effective electronic marketing is important to stay in the game. Your potential client begins their search for a builder online, and often makes their decision influenced by information gathered electronically. There are many venues to consider: your website, email newsletters and campaigns, blogs, social media, etc. Don’t let your competition win in the electronic arena!
- Web Site Development and Management
- Email Campaigns
- Social Media Management
- Search Engine Optimization (SEO)
- Digital Plan Book (see example below)
Plan Promotional License
$25.00 – Copyright Protection for Advertising Purposes
Prior to purchasing a home plan license, you may want to advertise that design on your website, in your MLS, or in any print or electronic media. However, due to copyright law you cannot legally use any image, from any source, of a home design offered by Designs Basics without a Promotional License.
You will receive via email the Promotional License and digital artwork* for the front elevation and each level of the home plan. The digital artwork is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator.
To learn more about Plan Promotional Licenses and copyright protections, click here.
Customized Promotional Handout
$85.00 – Includes your company logo and contact information.
Bulk Pricing for multiple plan selections available.
Perfect for use as a tear sheet in your sales packet or as a handout in your model home, sales office, home shows, or special events. The customized promotional handout is for trade professionals that wish to legally advertise or showcase this design before (or after) purchasing the construction drawings and building the home.
This handout is provided electronically. Digital artwork* is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator. Printed actual size is 8.5” x 11”. With this purchase, you will also receive the individual digital images for use on your web site, print media, and MLS.
Project Yard Signs
44″W x 34″H or 34″W x 44″H Pricing and Format Options:
- Digital File, ordered with the plan license = $250.00
- Digital File, ordered separately/without the plan license (includes Promotional License) = $300.00
Typical production time is 8-10 business days.
Promotional Bundle Packages
- Yard Sign & Color Promo Artwork Bundle purchased with the plan license = $270.00 ($65.00 savings)
- Yard Sign & Color Promo Artwork Bundle purchased separately/not with the plan license = $345.00 ($40.00 savings)
Typical production time is 8-10 business days.
Contact us to place your Promotional Marketing Materials order: 800.947.7526
*If you join our Builder-Centric℠ Preferred Builder Program, you will receive your floor plan artwork in color at no extra charge! Our colorized floor plans help buyers better visualize how the home lives – from storing, entertaining, and flexible living to de-stressing areas of the home. Visit our Livability at a Glance™ page for more information.