Marketing Products and Services


You have only one chance to make a first impression - and, as with every other industry, that first impression is most often your corporate identity. You know your customer is looking for “style” in their new home – do your logo and marketing materials portray that “style”? Does your website reflect the attention to detail that a customer expects in a builder?

Whether it’s your logo on a business card, the look and function of your website, or a message on a billboard, it’s important that the first impression you make is professional, memorable, and reflects the work you do. Design Basics is your one-stop-shop for helping you market and sell homes.

Contact us for more information: 1.800.947.7526 or

We Can Help.

Digital Plan Book
Sample Digital Plan Book Cover

Click on the Image to view PDF version.

Create a high-quality, cost-effective plan book with our Digital Plan Book service. Customize with your logo and contact information as well as your choice of plan for the cover; inside, choose the plans you wish to feature - we put it all together for you!

PDF format standard (digital flip book upgrade available):

  • $100 set up fee
  • $60 per included plan/page
  • $95 upgrade to digital flip book

Sample Digital Flip Book:

Customized Promotional Handout
Sample CPH

Click Image to Enlarge

$85.00 – Includes your company logo and contact information.
Bulk Pricing for multiple plan selections available.

Perfect for use as a tear sheet in your sales packet or as a handout in your model home, sales office, home shows, or special events. The customized promotional handout is for trade professionals that wish to legally advertise or showcase this design before (or after) purchasing the construction drawings and building the home.

This handout is provided electronically. Digital artwork* is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator. Printed actual size is 8.5” x 11”. With this purchase, you will also receive the individual digital images for use on your web site, print media, and MLS.

Sample CPH_color

Click Image to Enlarge




*If you join our Builder-Centric℠ Preferred Builder Program, you will receive your floor plan artwork in color (sample at right) at no extra charge! Our Livability at a Glance™ colorized floor plans help buyers better visualize how the home lives – from Storing, Entertaining, and Flexible Living to De-Stressing areas of the home.

Customized Home Renderings

Caliber Homes RenderingDesign Basics wants to help you build the home of your dreams. That’s why we offer custom 3D elevation renderings to help our customers visualize how a home will look once it’s built. Our team will work closely alongside you to help you choose the features of your rendering and create an image for you to see your home’s style and curb appeal!

Custom Rendering Elements

Unique Homes Aerial RenderingWe work hard to provide you with high-quality renderings so you can see what the exterior of your home will look like once it's built.

A Collaborative Process

We'll work alongside you to help you create a remarkable rendering of your home plan! We’ll make recommendations for either a straight-on or perspective rendering, as well as colors and lighting, but the choice is yours.

Learn More

Plan Promotional License

Plan Promotional License$25.00 - Copyright Protection for Advertising Purposes

Prior to purchasing a home plan license, you may want to advertise that design on your website, in your MLS, or in any print or electronic media. However, due to copyright law you cannot legally use any image, from any source, of a home design offered by Designs Basics without a Promotional License.

You will receive via email the Promotional License and digital artwork* for the front elevation and each level of the home plan. The digital artwork is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator.

To learn more about Plan Promotional Licenses and copyright protections, click here.

Digital Home Design Library

Home Design Library SamplePresent your customers with a selection of over 2,000 home plans through our Digital Home Design Library! Design Basics' home design library on your website, seamless interaction in real-time with our latest designs at your customer's fingertips.

Learn more. 



New Trend Makeover
Design 42159 Floor Plan

New Trend Makeover of our Sinclair, plan 1748, which was originally designed in 1989.

At Design Basics, we've been designing homes for over 35 years. During this time, building practices, design trends, and customer preferences have changed. Homeowners want a great look with a floor plan that incorporates the newest trends and amenities that meet their needs; therefore, we created our “New Trend Makeover” program. With the primary goal of keeping the existing foundation footprint, we incorporate the best of today’s design philosophies, practices, and trends. See the examples below based on two of our original top-selling plans.

Home Builders: We can give your plans a New Trend Makeover for a nominal fee. AND, if you are enrolled in our Builder-Centric℠ Preferred Builder Program, you will receive a 50% discount on your first New Trend Makeover! Contact us today to learn more.

Learn more. 

Project Yard Signs

Design Basics | Omaha, NE | Bauer Homes Yard Sign44″W x 34″H or 34″W x 44″H Pricing and Format Options:

  • Digital File, ordered with the plan license = $250.00
  • Digital File, ordered separately/without the plan license (includes Promotional License) = $300.00

Typical production time is 8-10 business days.

Promotional Bundle Packages
  • Yard Sign & Color Promo Artwork Bundle purchased with the plan license = $270.00 ($65.00 savings)
  • Yard Sign & Color Promo Artwork Bundle purchased separately/not with the plan license = $345.00 ($40.00 savings)

Typical production time is 8-10 business days.

Contact us to place your Promotional Marketing Materials order: 800.947.7526

Site Promotion
Sample Site Promotion

Click on Image to Enlarge

Research suggests that up to 40% of new home buyers first contact a builder because of site signage. Give them something to really look at! Ideal for spec homes or undeveloped lots, these signs help buyers envision the home actually built. You know people are walking through the home while you frame it. Why wait until your open house up to invite prospects to take a closer look? Let them see it now!

Available Services:

  • Yard Signs
  • Directional Signage
  • Entrance Signs
  • Street Signs
  • Job Site Signage
Print Promotion

Sample CPHIntroduce your company. Tell your story. Sell your services. Leave an impression. These are the functions of printed marketing materials. Beautiful photos of your work with informative text in a format that is strategically distributed are some of your greatest sales tools.

Available Services:

  • Brochures
  • Advertisements
  • Direct Mail
  • Home Plan Books
  • Promotional Handouts
Corporate Identity
Sample Corporate Identity

Click Image to Enlarge

Your corporate identity begins with a logo and a “look.” They are the visible elements that are always in front of your target market on everything from your business card and letterhead to your brochure and website. Your corporate identity can establish you as a professional in your industry.

Available Services:

  • Logo Design
  • Business Card
  • Letterhead, Note Card, Envelope
  • Mailing Label
  • Corporate Folder
  • Information Sheet
Electronic Promotion

Design Basics has carefully chosen a preferred partner that can help coordinate and establish the professional corporate image you want in all your marketing communications. Effective electronic marketing is important to stay in the game. Your potential client begins their search for a builder online, and often makes their decision influenced by information gathered electronically. There are many venues to consider: your website, email newsletters and campaigns, blogs, social media, etc. Don’t let your competition win in the electronic arena!

Available Services:

  • Web Site Development and Management
  • Email Campaigns
  • Blogs
  • Social Media Management
  • Search Engine Optimization (SEO)

Contact us for more information. 

Advertising and Public Relations

Effective advertising campaigns establish your target market, develop the most effective message for that market, and then delivers the message through the most effective media within your budget. We can help you through every step of the process. 

Available Services:

  • Print media
  • Press Releases
  • Podcast
  • Radio
  • Billboards

*If you join our Builder-Centric℠ Preferred Builder Program, you will receive your floor plan artwork in color at no extra charge! Our colorized floor plans help buyers better visualize how the home lives – from storing, entertaining, and flexible living to de-stressing areas of the home. Visit our Livability at a Glance™ page for more information.

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