Marketing Products and Services

 

You have only one chance to make a first impression – and, as with every other industry, that first impression is most often your corporate identity. You know your customer is looking for “style” in their new home – do your logo and marketing materials portray that “style”? Does your website reflect the attention to detail that a customer expects in a builder?

Whether it’s your logo on a business card, the look and function of your website, or a message on a billboard, it’s important that the first impression you make is professional, memorable, and reflects the work you do. Design Basics is your one-stop-shop for helping you market and sell homes.

Contact us for more information: 1.800.947.7526 or info@designbasics.com.

We Can Help.

Corporate Identity

Your corporate identity begins with a logo and a “look.” They are the visible elements that are always in front of your target market on everything from your business card and letterhead to your brochure and website. Your corporate identity can establish you as a professional in your industry.

 

 

 

Available Services:

  • Logo Design
  • Business Card
  • Letterhead, Notecard, Envelope
  • Mailing Label
  • Corporate Folder
  • Information Sheet

Design Basics | Omaha, NE | Envelopes

 

Design Basics | Omaha, NE | Letterhead

Print Promotion

Introduce your company. Tell your story. Sell your services. Leave an impression. These are the functions of printed marketing materials. Beautiful photos of your work with informative text in a format that is strategically distributed are some of your greatest sales tools.

Available Services:

  • Brochures
  • Advertisements
  • Direct Mail
  • Home Plan Books
  • Promotional Handouts
Site Promotion

Research suggests that up to 40% of new home buyers first contact a builder because of site signage. Give them something to really look at! Ideal for spec homes or undeveloped lots, these signs help buyers envision the home actually built. You know people are walking through the home while you frame it. Why wait until your open house up to invite prospects to take a closer look? Let them see it now!

 

 

 

Available Services:

  • Yard Signs
  • Directional Signage
  • Entrance Signs
  • Street Signs
  • Job Site Signage

 

Design Basics | Omaha, NE | Bauer Homes Yard SignYard Signage

Don’t make them guess. Show your potential clients what you are building on your site.

 


Design Basics | Omaha, NE | Bauer Homes Direct Sign Sample

Directional Signage

Point Prospects in the Right Direction.

 


Design Basics | Omaha, NE | Bauer Homes Temp Sign Sample

Entrance Signage

Designed to make a statement about you new home development.

Advertising and Public Relations

Effective advertising campaigns establish your target market, develop the most effective message for that market, and then delivers the message through the most effective media within your budget. We can help you through every step of the process. 

 

Available Services:

  • Print media
  • Radio
  • Billboards
  • Press Releases
Electronic Promotion

 

 

 

Design Basics has carefully chosen a preferred partner that can help coordinate and establish the professional corporate image you want in all your marketing communications. Effective electronic marketing is important to stay in the game. Your potential client begins their search for a builder online, and often makes their decision influenced by information gathered electronically. There are many venues to consider: your website, email newsletters and campaigns, blogs, social media, etc. Don’t let your competition win in the electronic arena!

 

Available Services:

  • Web Sites
  • Email Campaigns
  • Blogs
  • Social Media Management
  • Search Engine Optimization (SEO)

 

Plan Promotional License

 

$25.00 – Copyright Protection for Advertising Purposes

Prior to purchasing a home plan license, you may want to advertise that design on your website, in your MLS, or in any print or electronic media. However, due to copyright law you cannot legally use any image, from any source, of a home design offered by Designs Basics without a Promotional License.

You will receive via email the Promotional License and digital artwork* for the front elevation and each level of the home plan. The digital artwork is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator.

To learn more about Plan Promotional Licenses and copyright protections, click here.

Customized Promotional Handout

$85.00 – Includes your company logo and contact information.
Bulk Pricing for multiple plan selections available.

Perfect for use as a tear sheet in your sales packet or as a handout in your model home, sales office, home shows, or special events. The customized promotional handout is for trade professionals that wish to legally advertise or showcase this design before (or after) purchasing the construction drawings and building the home.

This handout is provided electronically. Digital artwork* is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator. Printed actual size is 8.5” x 11”. With this purchase, you will also receive the individual digital images for use on your web site, print media, and MLS.

Project Yard Signs

Design Basics | Omaha, NE | Bauer Homes Yard Sign44″W x 34″H or 34″W x 44″H
Pricing and Format Options:

  • Digital File (includes Promotional License)= $300.00
  • Digital, ordered with the plan license = $250.00

Typical production time is 8-10 business days.

Promotional Bundle Packages (based on digital file pricing)
  • Yard Sign & Color Promo Artwork Bundle purchased with plan = $270.00 ($65.00 savings)
  • Yard Sign & Color Promo Artwork Bundle NOT purchased with plan = $345.00 ($40.00 savings)

Typical production time is 8-10 business days.

Contact us to place your Promotional Marketing Materials order: 800.947.7526

*If you join our Builder-Centric℠ Preferred Builder Program, you will receive your floor plan artwork in color at no extra charge! Our colorized floor plans help buyers better visualize how the home lives – from storing, entertaining, and flexible living to de-stressing areas of the home. Visit our Livability at a Glance™ page for more information.

Pin It on Pinterest

Share This