Marketing Products and Services
You have only one chance to make a first impression - and, as with every other industry, that first impression is most often your corporate identity. You know your customer is looking for “style” in their new home – do your logo and marketing materials portray that “style”? Does your website reflect the attention to detail that a customer expects in a builder?
Whether it’s your logo on a business card, the look and function of your website, or a message on a billboard, it’s important that the first impression you make is professional, memorable, and reflects the work you do. Design Basics is your one-stop-shop for helping you market and sell homes.
We Can Help.
Digital Plan Book
Create a high-quality, cost-effective plan book with our Digital Plan Book service. Customize with your logo and contact information as well as your choice of plan for the cover; inside, choose the plans you wish to feature - we put it all together for you!
PDF format standard (digital flip book upgrade available):
- $100 set up fee
- $60 per included plan/page
- $95 upgrade to digital flip book
Sample Digital Flip Book:
Customized Promotional Handout
$85.00 – Includes your company logo and contact information.
Bulk Pricing for multiple plan selections available.
Perfect for use as a tear sheet in your sales packet or as a handout in your model home, sales office, home shows, or special events. The customized promotional handout is for trade professionals that wish to legally advertise or showcase this design before (or after) purchasing the construction drawings and building the home.
This handout is provided electronically. Digital artwork* is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator. Printed actual size is 8.5” x 11”. With this purchase, you will also receive the individual digital images for use on your web site, print media, and MLS.
*If you join our Builder-Centric℠ Preferred Builder Program, you will receive your floor plan artwork in color (sample at right) at no extra charge! Our Livability at a Glance™ colorized floor plans help buyers better visualize how the home lives – from Storing, Entertaining, and Flexible Living to De-Stressing areas of the home.
Plan Promotional License
$25.00 - Copyright Protection for Advertising Purposes
Prior to purchasing a home plan license, you may want to advertise that design on your website, in your MLS, or in any print or electronic media. However, due to copyright law you cannot legally use any image, from any source, of a home design offered by Designs Basics without a Promotional License.
You will receive via email the Promotional License and digital artwork* for the front elevation and each level of the home plan. The digital artwork is hi-resolution, suitable for printing, and can be downsized for use on your website by your website administrator.
To learn more about Plan Promotional Licenses and copyright protections, click here.
Digital Home Design Library
Present your customers with a selection of over 2,000 home plans through our Digital Home Design Library! Design Basics' home design library on your website, seamless interaction in real-time with our latest designs at your customer's fingertips.
New Trend Makeover
At Design Basics, we've been designing homes for over 35 years. During this time, building practices, design trends, and customer preferences have changed. Homeowners want a great look with a floor plan that incorporates the newest trends and amenities that meet their needs; therefore, we created our “New Trend Makeover” program. With the primary goal of keeping the existing foundation footprint, we incorporate the best of today’s design philosophies, practices, and trends. See the examples below based on two of our original top-selling plans.
Home Builders: We can give your plans a New Trend Makeover for a nominal fee. AND, if you are enrolled in our Builder-Centric℠ Preferred Builder Program, you will receive a 50% discount on your first New Trend Makeover! Contact us today to learn more.
Project Yard Signs
44″W x 34″H or 34″W x 44″H Pricing and Format Options:
- Digital File, ordered with the plan license = $250.00
- Digital File, ordered separately/without the plan license (includes Promotional License) = $300.00
Typical production time is 8-10 business days.
Promotional Bundle Packages
- Yard Sign & Color Promo Artwork Bundle purchased with the plan license = $270.00 ($65.00 savings)
- Yard Sign & Color Promo Artwork Bundle purchased separately/not with the plan license = $345.00 ($40.00 savings)
Typical production time is 8-10 business days.
Contact us to place your Promotional Marketing Materials order: 800.947.7526
Research suggests that up to 40% of new home buyers first contact a builder because of site signage. Give them something to really look at! Ideal for spec homes or undeveloped lots, these signs help buyers envision the home actually built. You know people are walking through the home while you frame it. Why wait until your open house up to invite prospects to take a closer look? Let them see it now!
- Yard Signs
- Directional Signage
- Entrance Signs
- Street Signs
- Job Site Signage
Introduce your company. Tell your story. Sell your services. Leave an impression. These are the functions of printed marketing materials. Beautiful photos of your work with informative text in a format that is strategically distributed are some of your greatest sales tools.
- Direct Mail
- Home Plan Books
- Promotional Handouts
Your corporate identity begins with a logo and a “look.” They are the visible elements that are always in front of your target market on everything from your business card and letterhead to your brochure and website. Your corporate identity can establish you as a professional in your industry.
- Logo Design
- Business Card
- Letterhead, Note Card, Envelope
- Mailing Label
- Corporate Folder
- Information Sheet
Design Basics has carefully chosen a preferred partner that can help coordinate and establish the professional corporate image you want in all your marketing communications. Effective electronic marketing is important to stay in the game. Your potential client begins their search for a builder online, and often makes their decision influenced by information gathered electronically. There are many venues to consider: your website, email newsletters and campaigns, blogs, social media, etc. Don’t let your competition win in the electronic arena!
- Web Site Development and Management
- Email Campaigns
- Social Media Management
- Search Engine Optimization (SEO)
Contact us for more information.
Advertising and Public Relations
Effective advertising campaigns establish your target market, develop the most effective message for that market, and then delivers the message through the most effective media within your budget. We can help you through every step of the process.
- Print media
- Press Releases
*If you join our Builder-Centric℠ Preferred Builder Program, you will receive your floor plan artwork in color at no extra charge! Our colorized floor plans help buyers better visualize how the home lives – from storing, entertaining, and flexible living to de-stressing areas of the home. Visit our Livability at a Glance™ page for more information.