Her Home™ Magazine

Building & Remodeling Insights

Research shows that 80% of homebuilding and remodeling decisions are made by women. Therefore, in January 2003, Design Basics recognized a need to publish a magazine for women in the dreaming or planning stage of building a new home or remodeling their current home. It didn’t take long for the vision to become a reality. The first issue was launched in September that same year. From the start, our goal was to provide practical information and a wealth of ideas to help women make these major decisions.

Unlike home decorating magazines, Her Home focuses on women’s perspectives on design, construction, and products for the home. It also includes input from leading women home builders and industry experts. The publication is written to give women the information and tools to make wise, informed decisions when building a new home or remodeling her current home.

Utilizing smart, fresh layouts and beautiful photography and designs, each article is written with practical, take-away value. There is a need for this type of magazine, and Her Home Magazine fills that need.


Her Home Magazine covers the trends and issues that are shaping the world of homebuilding and home improvement projects. Readers know that in every issue they will find insightful writing, beautiful photography, solid reporting, and the magazine’s knack for knowing what’s just around the corner in terms of residential design and products. Builders can order Her Home Magazine to use for their sales and marketing efforts – contact us today! 800.947.7526


About the Publisher

Her Home Magazine is published by Design Basics, LLC.in Omaha, Nebraska. Established in 1983, Design Basics is one of the largest home plan design firms in the nation, catering to both consumers and home building professionals. Design Basics has published dozens of plan books, some of which are distributed through national and regional chains, as well as custom publishing projects for individual clients. Producing this printed material is a professional marketing and publishing staff that includes researchers, writers, editors and graphic artists. Design Basics has received numerous awards for outstanding home design, marketing and business management.

Browse Past Issues

Latest Her Home Blog Posts

Thoughtful Outdoor Lighting & Electrical

Are you plugged in? Whether it's outdoor entertaining, yard work, or a project you do in the driveway, it seems there's never an exterior electrical box where you need to plug things in. So, when that sunroom is being added or your dream home is being built, adding a...

Homes Talk to Women through Her Personality

This last installment focuses on how ‘Homes Talk to Women’ through her personality. And, we’ll find out what Jacob and Aimee decided for their new home. Our research also unveiled four primary home buyer personas that have an uncanny likelihood of...

Homes Talk to Women through the Home’s Livability

This installment of the ‘Homes Talk to Women’ series focuses on the home’s livability. Researching women’s preferences, we discovered there are four ways women typically look at a home’s livability – its suitability for her and her household. These four...

Homes Talk to Women as it Relates to Her Story

Welcome to Part 2 of the ‘Homes Talk to Women’ series focusing on as it relates to her story. Homes Talk to Women through her life experiences. What has she experienced in her current home or apartment? What does she like; what would she change if she...

Homes Talk to Women

Since the beginning of 2003, our ongoing mission has been to evolve our knowledge, understanding of, and appreciation for women's preferences in the home. Recently we stumbled upon the realization that homes talk to women; specifically, homes talk to women...

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