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Homes Talk to Women

Homes Talk to Women

by | Nov 1, 2019 | HER Home

Couple with BlueprintSince the beginning of 2003, our ongoing mission has been to evolve our knowledge, understanding of, and appreciation for women’s preferences in the home. Recently we stumbled upon the realization that homes talk to women; specifically, homes talk to women more so than men – what they say differs, and the “lenses” women filter their thinking through is much more complex and detailed than their male counterpart. This four-part series highlights how ‘Homes Talk to Women’ and the different ways home buyers look at a home’s layout, design, and livability. We’ll explore this more with our hypothetical couple, Jacob and Aimee.

Research suggests men typically think about a new home in terms of financial aspects (cost, monthly expense, investment), facts and figures (square footage, number of bedrooms), and where they’ll live – right down to the address itself. 

Those same issues are on Aimee’s mind, too, but she’s seeing the home more in terms of where life will happen, where experiences become cherished memories, or where the kids will grow up. She’s also looking at the home in terms of her household’s needs, wants, and desires, and importantly, dreams about what else needs to or can be done to make the home perfect. 

Jacob listens to Aimee’s dreams, but what he hears is ‘expense’ and ‘hassle’. What will it cost to finish off the basement? How much of the work am I going to have to do myself? This is one tremendous advantage for new homes as compared to resales – consider a $300,000 resale home with $50,000+ in updates and remodeling versus a new $400,000 home with everything already in place. What would you do?

Continue with the series by clicking the links below:

For more resources on thoughtful design: 

Photo Credit: <a href=”https://www.freepik.com/free-photos-vectors/people”>People photo created by freepik – www.freepik.com</a>

Personality Predicts Purchase

Personality Predicts Purchase

by | Sep 12, 2019 | HER Home

You probably can’t recall all of the “personality” quizzes you’ve taken over the years, whether they be to understand yourself, suggest a career, or identify your soulmate. Some are based on your purchases – and what they say about you. Design Basics’ Finally About Me® quiz is even more intuitive, as your personality predicts what you’re likely interested in buying, in terms of your new home’s design.

While no two home buyers are the same, Design Basics’ research found that women generally identify with one of four different personas, which were given the names of Claire, Elise, Margo, and Maggie. Your answers to the 16 Finally About Me questions identify the persona with which you most closely align. It’s uncanny how knowing that persona helps identify what you’re likely looking for in your new home, saving you countless hours spent on items that don’t really interest you, while allowing you to focus on what’s really important in your home.

Personality Predicts Purchase Image

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Take our Finally About Me quiz and see for yourself!

We invite you to see how Finally About Me personality preferences are reflected in the four “Locklear” personality-based home plans. One basic plan, re-envisioned for personality-specific versions with multiple exterior designs, without changing the foundation.

Other Finally About Me Resources:

Stealth Kitchen

Stealth Kitchen

by | Jul 17, 2019 | HER Home

Stealth Kitchen

Hidden in plan sight (Margo*)

Do you value uncompromised views and uncluttered design? The Stealth Kitchen Module from YesterTec® Kitchen Works combines high functionality with sleek design. The modules allow you to only expose what you want, when you want – and the rest stays hidden. Tucked away behind attractive panels that are designed to blend in, unnoticed, with the rest of your decor, is your entire kitchen. No time to clean your kitchen before guests arrive? No problem. All your guests will see is uncompromised design, not bulky kitchen appliances or clutter. 

Handcrafted Kitchen (Claire*)

Kitchen appliances disguised as beautiful furniture? It’s true! YesterTec’s line of handcrafted kitchen workstation furniture effortlessly transforms bulky kitchen appliances into one of a kind kitchen decor. Each piece of furniture is designed to disguise your appliances as custom built-in furniture. YesterTec expands on the design idea of panel-ready refrigerators by making each piece look like a customized piece of furniture, not a kitchen appliance. The result is high quality, formal design without the sacrifice of kitchen functionality.

Read more articles in our latest edition of HER HOME™ Magazine.

Photos courtesy of YesterTec Kitchen Works.
(Product spotlights are for informational purposes.)

*Are you a Margo or a Claire? Or, an Elise or Maggie? Find out by taking our Finally About Me® quiz – learn more about how your personality affects home and product design preferences.