It’s uncanny how prospective home buyers equate better design with better homes, and buyers want to buy the best!
Of course, how would-be buyers experience your home needs to be better, too. We use the term ‘Hidden Assets’ to describe amenities that may be over-looked or under-appreciated. Soft-close cabinet hardware is a big advantage – if buyers know about it. Quiet bathroom exhaust fans are hidden assets unless people turn them on. A doorless walk-in shower may be impressive, but explaining there’s no door to clean elevates the desirability of this amenity.
Nothing tops well-trained salespeople who are as eager to listen to the customers as they are to demonstrate the home. Akin to a pull-out kitchen wastebasket drawer, pull-out recycling bins will be appreciated; but explaining to buyers that the location of those recycling bins, next to the kitchen sink, is ultra-convenient because most recyclables need to be rinsed out first is better than a recycling bin in the garage. This location also eliminates water spots that would otherwise show en route to a recycling bin elsewhere in the home.
A large glass block window over a soaking tub is aesthetically pleasing, but calling attention to glass block’s inherent privacy, eliminating the need to add window coverings and the associated hassles of reaching over the tub to close the blinds, makes you ‘the builder who really understands how people actually live in their homes’.
Great Designs + Great Customer Experiences = More Referrals
According to sales strategist and author Tom Hopkins, “Referred leads are six times more likely to buy from you than non-qualified leads!”
One way to address bringing attention to the hidden assets is by using tasteful signage; especially if your home will be shown by agents who are not familiar with the home. Builders that are members of Design Basics’ Woman-Centric Matters!® or Builder-Centric℠ GOLD program have access to hundreds of different Hidden Asset Circles to effectively point out and communicate such amenities. Find out more about these two proven programs by clicking on the links above.
It’s uncanny how prospective home buyers marry better design with better homes. And, other things being relatively equal, buyers almost always choose better. Now, there is no single definition for better design – it’s personal, decided by one buyer at a time. Still, we can influence buyers to identify and appreciate our definitions of better design and sell more homes.
That’s the foundation for Design Basics’ focus on a home’s “livability.” Aesthetic aspects of design (i.e., views inside and out) are important, and people can fall in love with those. But how the home lives is even more important to closing a sale. Traffic patterns can be ruined by door conflicts. Well-thought-out storage and organization amenities are located right where they’re needed. Rear foyer drop zones and master bath make-up ledges can eliminate cluttered countertops.
Delightful amenities prospective buyers discover in your home solidify the idea they’re getting a better home. Pocket offices…dual owner’s suites…work-in pantries…pass-through laundry rooms…Chill-N-Grill™ stations…travel centers…coffee bars…when your innovations “connect” with buyers, you’re likely to hear “You’ve thought of everything!” and “Why don’t all builders offer _______?”
Livability at a Glance™
This understanding was also the genesis for Design Basics’ Livability at a Glance™ (LAAG), including the color-coded floorplans that highlight areas for entertaining, de-stressing, storing, and flexible living. Consumer response has been overwhelmingly positive, as LAAG helps prospective home buyers better appreciate the home’s design and makes it easier for them to imagine living in the home. Plus, the colorized floorplans stand apart from the competition.
Buyers want to buy the best, from the best. And it all starts with offering the best home plans!
NOTE: Builders that are members of Design Basics’ Woman-Centric Matters!® or Builder-Centric℠ GOLD programs have the right to feature LAAG colorized floorplans in their marketing. Find out more about these two proven programs by clicking on the links above.
(Cover image: plan 9267 Menlo Park)
Did you know we have a library of home plan books – print and digital – to aid in your plan selection? Below is a sampling of our most popular home plan books.
Digital Plan Books
Our digital edition of PREMIER HOME PLANS was recently released and contains over 60 trendsetting home plans presented photographically and/or full-color artist’s elevation renderings! It also includes a special section on dual owner’s suites and three builder feature stories.
HER HOME™ Home Plans featuring VELUX® Skylights is a collection of home plans with skylights incorporated into the design.
(View these plan books by clicking on the image.)
Print Plan Books
Our PREMIER HOME PLANS book is available for purchase and features hundreds of plans; includes our special Home Design issue of HER HOME™ magazine.
Home plans for the way you live: Set of four plan books featuring over 200 plans categorized using our signature Livability at a Glance™ floor plan color-coding.
(View these plan books by clicking on the image.)
Check out our entire library of home plan books in our online bookstore.
Contact us to order: 800.947.7526.
Those of you who follow Design Basics likely know that we have a home plan book collection based on the four Livability At A Glance™ lenses: Entertaining, De-Stressing, Organized Living, and Flexibility. It may come as a surprise that the top seller from this collection is the Flexible Home Plans title!
We all try to predict the future – what prospective home buyers will want – and plan accordingly, so we can incorporate certain amenities into the homes we offer. This provides better design, and some control over cost and construction. Yet, individual buyers have individual needs as well as a desire for their home to both reveal and augment who they are.
Hence, the surging popularity of homes with pre-planned design options; not just the default 2-foot extension for the dining area, but true flexible spaces. Design Basics’ Harmon Haven (42366) shows an open flex space to the front – think dining room with a walk-thru pantry/server or music room. Or, imagine that space closed off as a home office via barn doors. The original design has a large laundry area that can easily double as a craft/hobby area, but some buyers would be much more interested in a second bedroom on the main floor with its accompanying full bathroom, preferring the convenience of a stack washer/dryer in their owner’s suite because there’s another laundry closet upstairs. And that second-floor loft? Just asking “How would you use this space?” may yield more varied responses than you would have dreamed!
Design Basics’ Elba Grove (42336) is another new plan showcasing flexibility. The original design presents a study/home office with nice storage and adjoining powder bath, so clients and colleagues need not walk through the rest of the house to use a bathroom. But we also show it just as easily could be a nice main floor bedroom suite. There’s a pocket office at the back, which could also be a…planning center…wine room…bulk item closet…or deleted altogether in favor of a larger dining area. The deep garage offers abundant storage potential or may become a workshop, gardening center, man cave, or like Apple and Google, where the next mega-business is born!
Search for other Flexible Living plans via our Plan Search Tool.
Last week, a builder client spoke with Design Basics Plan Alterations Designer Tricia Baker regarding Design Basics’ Livability at a Glance™ floor plan presentations, “It’s a better way to evaluate and compare home plans.”
People told us it was hard visualizing a built home when looking at simple black and white floorplan artwork. This prompted Design Basics to introduce Livability at a Glance, highlighting the four lenses women reported using when evaluating the home’s suitability for her and her household. Areas primarily for entertaining were shaded yellow, de-stressing areas blue, flexible living spaces green, and storage areas were highlighted in orange. Homebuyers responded enthusiastically, with comments such as “Now this I can understand!” Livability at a Glance helped buyers see themselves living in the home, creating an emotional connection with the plan.
Additionally, for all of the plans Design Basics has reviewed for their Livability attributes, on Designbasics.com, a bar graph shows how each plan compares with similar size and type plans across the four lenses.
Livability at a Glance represented a major advancement in understanding how the home lives. Now, Livability at a Glance has evolved to become a better way to search home plans. Most online home plan searches are very linear and left-brained (logical), providing search criteria such as square footage and type of home to rule out home plans. Everybody did it the same way. Useful, but such search filters stop short of actually helping you identify home designs you would be interested in.
Now when searching home plans on DesignBasics.com you can also search by those four Livability at a Glance lenses. Since we all have different priorities when it comes to how we want to live in our dream home, Livability Search™ allows you to select the relative importance of each of those lenses. Searching by how the home lives is much more insightful and intuitive than old-fashioned plan searches! Learn more about Livability at a Glance™.