You have only one chance to make a first impression - and, as with every other industry, that first impression is most often your corporate identity. You know your customer is looking for “style” in their new home - do your logo and marketing materials portray that “style”? Does your web site reflect the attention to detail that a customer expects in a builder? Whether it is your logo on a business card or an ad, the look and function of your web site, or a message on a billboard - it is important that the first impression you make is professional, memorable, and reflects the work you do. And it can be time-consuming to coordinate every image you have in front of the public - your potential customer.