This year marked the 75th annual NAHB International Builders’ Show (IBS), which was held in Las Vegas on February 19-21. Design Basics was the only home plan design firm to be recognized as a quarter-century exhibitor, exhibitors who have participated at the trade show for more than 25 years. Design Basics began exhibiting at the IBS in 1987.
Every year, many new innovations and trends are particularly evident at the IBS, which brings together leaders in home construction, materials, and design. “Design Basics has been at the forefront of home design, with an ever-evolving appreciation for buyers’ preferences in the home,” said Kathryn Dick, President. “Many of our most exciting innovations have been inspired specifically by women’s preferences for design solutions that increase a home’s livability and style.”
Here are some highlights from the Design Basics’ booth:
Dual-Owner’s Suites. Our family of “Cedar” home plans, including the Cedar Glenn II (#42229), Cedar Pointe (#42389), and Cedar Terrace (#42419), were the most popular designs. They offer two distinct owner’s suites on the main floor. This is desirable for people with aging parents who live with them, households with grown children who visit from out of town, other relatives moving in, and today’s increasing number of unrelated buyers desiring to share in homeownership. Also, the suites are on opposite sides of the main living area for added privacy; however, when it is time to interact, the open floor plan that extends the dining area makes entertaining easy.
Modern Elevations. Home designs with modern elevations were also in high-demand. While we offer a variety of elevation styles, including modern, our designers can create multiple elevation styles for the same home plan. In fact, many of the “new for 2019 home plans” were introduced as three-elevation plan sets.
Value-Engineered Design. Builders are cognizant of rising labor and material costs coupled with the desire to make housing more affordable for buyers. Design Basics’ value-engineered designs allow builders to achieve a stylish and functional design at the lowest total cost. Each Design Basics’ value‐engineered plan incorporates the desirable qualities of a Woman‐Centric designed home. The powerful combination is a win for everyone – affordable building without compromising on structural integrity or design.
The NAHB IBS is the largest annual light construction show in the world, with more than 1,500 manufacturers and suppliers exhibiting, drawing more than 70,000 attendees in the home building and architecture industry. Make plans to attend 2020 IBS in Las Vegas!
As we move into 2019 and celebrate more than 35 years in the industry, Design Basics, LLC, is optimistic about the future of residential construction and its growth potential. We saw many changes in 2018: from the popularity of the modern farmhouse to substantial growth in residential building in the south and west. This year is poised for growth around the nation and we are anticipating a slight shift from modern farmhouse to a more industrial design preference from consumers.
New Website. We are pleased to announce the launch of our newly redesigned website, www.designbasics.com. Like our home designs, our website is contemporary, welcoming, and easy to navigate. Our new search function allows you to search by livability, collection, plan type, designer, and many other features. Additionally, you will find many useful resources at your fingertips by reviewing materials on our blog and bookstore. You will also see new photo realistic renderings on many of our plans as well as 3D interior floor plans, to be unveiled later this year. All of which make it easier to visualize the livability of the space as realistically as possible.
Great Design. We are also publishing a new plan book with over 75 floor plans. All of the plans included in this book are new and have not appeared in any of our previous publications; and, include many of our most requested amenities. As a thank you to existing customers, we will automatically send you a copy. If you are not an existing customer and would like a copy, please give us a call and we would be happy to send one your way! Many of our new floor plans have been designed with versatility in mind. For example, the McAdoo plan (#29380) was designed to easily transition to a multi-family plan, the McAdoo Springs plan (#29381). And, our Woman-Centric floor plans are not only designed with her in mind but also as value-engineered plans, mindful of the constant fluctuation of building material costs. A win for everyone!
Preferred Builder Programs. As the first national home designer to offer unlimited-build licenses, Design Basics has always been focused on builders’ success. We’ve re-vamped our preferred builder programs – Builder-Centric℠ and Woman-Centric Matters!® – to bring you more advantages and ways to separate yourself from the competition. Exclusive discounts, educational materials, Livability at a Glance™ colorized floor plans, personalized marketing materials, and name recognition on our website with a link back to your website are just a few of the many benefits offered with these programs.
From America’s Premier Woman-Centric Home Designer, we wish you much success in 2019 and look forward to working with you as your home design and marketing partner!
Design Basics…where great design matters.
Design Basics, LLC (www.DesignBasics.com) has reached an exciting milestone as the company celebrates 35 years of delivering innovation and leadership through creative home design, marketing, and business transformation solutions, while protecting their right to do so, maximizing value for their customers.
Design Basics began in 1983 as a custom home plan design firm for professional builders in their local community, Omaha, Nebraska. Over the years, Design Basics has expanded their offerings to include a wide variety of home plan designs, plan alteration services, and professional marketing products and services as well as keeping a focus on custom home design. Design Basics’ home designs can now be found throughout all 50 states, Canada, Mexico, and other countries around the world.
Read more: Strictly Business Feature
We are proud to share that Design Basics is celebrating 35 years in business this year and the Midland’s Business Journal ran a nice story about our history, current, and future plans! Click here to read the full article.
In 2018, Design Basics is celebrating 35 years of providing home builders and home buyers with quality home plans. In an age where only 20% of businesses are still in business after 20 years, we are grateful for the many wonderful people who have contributed to our success. We hope that in sharing some of the lessons learned on our journey, you will find applications leading to your ongoing success!
Our products have evolved. Building codes and building materials have changed, household composition has become more varied, and home buyers’ design preferences have changed. Design Basics has both embraced new design trends as well as introduced design amenities, which have since become today’s hottest trends. The secret is actively listening to our customers’ challenges and dreams, resulting in some of today’s best-selling home plans.
How we create our products has evolved. Most obvious was moving from manual drafting to CAD of the construction drawings, making plan creation and modifications more efficient. While Design Basics has always used a team approach to home design, by the mid-2000’s we have utilized a co-ed design team, elevating the importance of women’s preferences in home design. Technology also now makes photo-realistic presentation renderings attractive and affordable, helping customers better envision the built home.
How we deliver our products has evolved. Back in the day, Design Basics ran lots and lots of blueprints and vellums, which were both erasable and reproducible. They were shipped out by the next business day via UPS or FedEx. Today, most home plan orders are sent as digital files (PDF or CAD formats), both making for a quick delivery as well as more economical for all parties involved.
How we market our products has evolved. In the 1980’s, our marketing was pretty much word-of-mouth, ads in BUILDER Magazine, and the NAHB International Builders’ Show. Starting in 1990, Design Basics added a very successful self-publishing program via direct mail distribution of publications for builders and developers. By 2007, the Internet and digital marketing replaced most of the company’s direct mail efforts, but has given us added flexibility in creating and disseminating marketing materials and home plan designs.
The bottom line? It’s great to love what you do, but it’s not okay to be infatuated with how you’ve always done it. Embrace the changes that keep us moving forward, while continuing to provide innovative design and exceptional customer service. Design Basics…Where Great Design Matters!