This year marked the 75th annual NAHB International Builders’ Show (IBS), which was held in Las Vegas on February 19-21. Design Basics was the only home plan design firm to be recognized as a quarter-century exhibitor, exhibitors who have participated at the trade show for more than 25 years. Design Basics began exhibiting at the IBS in 1987.
Every year, many new innovations and trends are particularly evident at the IBS, which brings together leaders in home construction, materials, and design. “Design Basics has been at the forefront of home design, with an ever-evolving appreciation for buyers’ preferences in the home,” said Kathryn Dick, President. “Many of our most exciting innovations have been inspired specifically by women’s preferences for design solutions that increase a home’s livability and style.”
Here are some highlights from the Design Basics’ booth:
Dual-Owner’s Suites. Our family of “Cedar” home plans, including the Cedar Glenn II (#42229), Cedar Pointe (#42389), and Cedar Terrace (#42419), were the most popular designs. They offer two distinct owner’s suites on the main floor. This is desirable for people with aging parents who live with them, households with grown children who visit from out of town, other relatives moving in, and today’s increasing number of unrelated buyers desiring to share in homeownership. Also, the suites are on opposite sides of the main living area for added privacy; however, when it is time to interact, the open floor plan that extends the dining area makes entertaining easy.
Modern Elevations. Home designs with modern elevations were also in high-demand. While we offer a variety of elevation styles, including modern, our designers can create multiple elevation styles for the same home plan. In fact, many of the “new for 2019 home plans” were introduced as three-elevation plan sets.
Value-Engineered Design. Builders are cognizant of rising labor and material costs coupled with the desire to make housing more affordable for buyers. Design Basics’ value-engineered designs allow builders to achieve a stylish and functional design at the lowest total cost. Each Design Basics’ value‐engineered plan incorporates the desirable qualities of a Woman‐Centric designed home. The powerful combination is a win for everyone – affordable building without compromising on structural integrity or design.
The NAHB IBS is the largest annual light construction show in the world, with more than 1,500 manufacturers and suppliers exhibiting, drawing more than 70,000 attendees in the home building and architecture industry. Make plans to attend 2020 IBS in Las Vegas!
Design Basics, LLC (www.DesignBasics.com) has reached an exciting milestone as the company celebrates 35 years of delivering innovation and leadership through creative home design, marketing, and business transformation solutions, while protecting their right to do so, maximizing value for their customers.
Design Basics began in 1983 as a custom home plan design firm for professional builders in their local community, Omaha, Nebraska. Over the years, Design Basics has expanded their offerings to include a wide variety of home plan designs, plan alteration services, and professional marketing products and services as well as keeping a focus on custom home design. Design Basics’ home designs can now be found throughout all 50 states, Canada, Mexico, and other countries around the world.
Read more: Strictly Business Feature
We are proud to share that Design Basics is celebrating 35 years in business this year and the Midland’s Business Journal ran a nice story about our history, current, and future plans! Click here to read the full article.
In 2018, Design Basics is celebrating 35 years of providing home builders and home buyers with quality home plans. In an age where only 20% of businesses are still in business after 20 years, we are grateful for the many wonderful people who have contributed to our success. We hope that in sharing some of the lessons learned on our journey, you will find applications leading to your ongoing success!
Our products have evolved. Building codes and building materials have changed, household composition has become more varied, and home buyers’ design preferences have changed. Design Basics has both embraced new design trends as well as introduced design amenities, which have since become today’s hottest trends. The secret is actively listening to our customers’ challenges and dreams, resulting in some of today’s best-selling home plans.
How we create our products has evolved. Most obvious was moving from manual drafting to CAD of the construction drawings, making plan creation and modifications more efficient. While Design Basics has always used a team approach to home design, by the mid-2000’s we have utilized a co-ed design team, elevating the importance of women’s preferences in home design. Technology also now makes photo-realistic presentation renderings attractive and affordable, helping customers better envision the built home.
How we deliver our products has evolved. Back in the day, Design Basics ran lots and lots of blueprints and vellums, which were both erasable and reproducible. They were shipped out by the next business day via UPS or FedEx. Today, most home plan orders are sent as digital files (PDF or CAD formats), both making for a quick delivery as well as more economical for all parties involved.
How we market our products has evolved. In the 1980’s, our marketing was pretty much word-of-mouth, ads in BUILDER Magazine, and the NAHB International Builders’ Show. Starting in 1990, Design Basics added a very successful self-publishing program via direct mail distribution of publications for builders and developers. By 2007, the Internet and digital marketing replaced most of the company’s direct mail efforts, but has given us added flexibility in creating and disseminating marketing materials and home plan designs.
The bottom line? It’s great to love what you do, but it’s not okay to be infatuated with how you’ve always done it. Embrace the changes that keep us moving forward, while continuing to provide innovative design and exceptional customer service. Design Basics…Where Great Design Matters!
Have you taken advantage of our many services we offer for developers? If not, now is the time to check it out!
- We offer over 2500 plans in our library!
- Multi-elevation plan sets — a core plan with different elevation styles saves time and money.
- Custom home design.
- Plan alterations.
- Promotional artwork — market the plan before purchasing the full construction set.
- Plat maps
- Community logos
- Community signage
- Amenities artwork
- Lot Markers
- Builder-Centric℠ Preferred Builder Program — receive discounts and materials to help you sell more homes.
- Woman-Centric Matters!® Builder Program — recognizing the importance of women’s preferences in the home.
Learn more with our Developer Services program, and contact us today!