Design Basics, LLC (www.DesignBasics.com) has reached an exciting milestone as the company celebrates 35 years of delivering innovation and leadership through creative home design, marketing, and business transformation solutions, while protecting their right to do so, maximizing value for their customers.
Design Basics began in 1983 as a custom home plan design firm for professional builders in their local community, Omaha, Nebraska. Over the years, Design Basics has expanded their offerings to include a wide variety of home plan designs, plan alteration services, and professional marketing products and services as well as keeping a focus on custom home design. Design Basics’ home designs can now be found throughout all 50 states, Canada, Mexico, and other countries around the world.
Read more: Strictly Business Feature
We are proud to share that Design Basics is celebrating 35 years in business this year and the Midland’s Business Journal ran a nice story about our history, current, and future plans! Click here to read the full article.
In 2018, Design Basics is celebrating 35 years of providing home builders and home buyers with quality home plans. In an age where only 20% of businesses are still in business after 20 years, we are grateful for the many wonderful people who have contributed to our success. We hope that in sharing some of the lessons learned on our journey, you will find applications leading to your ongoing success!
Our products have evolved. Building codes and building materials have changed, household composition has become more varied, and home buyers’ design preferences have changed. Design Basics has both embraced new design trends as well as introduced design amenities, which have since become today’s hottest trends. The secret is actively listening to our customers’ challenges and dreams, resulting in some of today’s best-selling home plans.
How we create our products has evolved. Most obvious was moving from manual drafting to CAD of the construction drawings, making plan creation and modifications more efficient. While Design Basics has always used a team approach to home design, by the mid-2000’s we have utilized a co-ed design team, elevating the importance of women’s preferences in home design. Technology also now makes photo-realistic presentation renderings attractive and affordable, helping customers better envision the built home.
How we deliver our products has evolved. Back in the day, Design Basics ran lots and lots of blueprints and vellums, which were both erasable and reproducible. They were shipped out by the next business day via UPS or FedEx. Today, most home plan orders are sent as digital files (PDF or CAD formats), both making for a quick delivery as well as more economical for all parties involved.
How we market our products has evolved. In the 1980’s, our marketing was pretty much word-of-mouth, ads in BUILDER Magazine, and the NAHB International Builders’ Show. Starting in 1990, Design Basics added a very successful self-publishing program via direct mail distribution of publications for builders and developers. By 2007, the Internet and digital marketing replaced most of the company’s direct mail efforts, but has given us added flexibility in creating and disseminating marketing materials and home plan designs.
The bottom line? It’s great to love what you do, but it’s not okay to be infatuated with how you’ve always done it. Embrace the changes that keep us moving forward, while continuing to provide innovative design and exceptional customer service. Design Basics…Where Great Design Matters!
Have you taken advantage of our many services we offer for developers? If not, now is the time to check it out!
- We offer over 2500 plans in our library!
- Multi-elevation plan sets — a core plan with different elevation styles saves time and money.
- Custom home design.
- Plan alterations.
- Promotional artwork — market the plan before purchasing the full construction set.
- Plat maps
- Community logos
- Community signage
- Amenities artwork
- Lot Markers
- Builder-Centric℠ GOLD — receive discounts and materials to help you sell more homes.
- Woman-Centric Matters!® — recognizing the importance of women’s preferences in the home.
Learn more with our Developer Services program, and contact us today!
As President of Design Basics, LLC, I’m excited to share that this year marks our 35th year in business! In 1983, Design Basics began as a custom home plan design firm for professional builders in our local community of Omaha, Nebraska. Over the years, the popularity of our designs grew and we expanded our focus to designing plans that would be adaptable in any location. Since then, interest in our plans has reached to all 50 states and Canada as well as countries around the world.
Over the years we have not just adapted to changes in the market, but have been the catalyst for many of the design amenities, builder programs, and industry trends you still see today. For instance, our signature program, Woman-Centric Matters!®, was launched in 2005. Recognizing that women make a majority of the buying decisions, the program focuses on teaching builders how to market, sell, and design their products and services around the things that actually matter to women. This year the focus of the Program is shifting to training and certification, and is open to other companies in the building industry – if your business partners are also focusing on women’s preferences, marketing and design becomes even more targeted and efficient.
Around this same time, we launched our HER HOME™ brand with a publication targeted to women home buyers/owners, helping them make wise, informed decisions. The magazine continues to be a favorite among readers and builders alike. Our 2018 edition is available in digital format on our website and is packed with valuable information around home design, amenities, and products for the home (see link below). Builders, and other industry providers, are welcome to order custom versions to use for your own business – contact us for more information.
In addition to our dedication to quality, forward-thinking home design, we are also active in the community. Through our Plans for Education program, we are able to donate home plans to high schools and colleges for classroom instruction as well as hands on learning. We have participated in St. Jude Children’s Research Hospital’s Home Giveaway, Jan’s House of Hope cancer awareness crusade (read our current story in the HER HOME edition linked below), and most recently a supporter of Homes For Our Troops, which builds specially-adapted custom homes for severely injured post-9/11 Veterans. Internally, our Employee Wellness Initiative has taken off with employees participating in National Walk at Lunch Day, National Wear Red Day, and various other charges.
In January we exhibited at the National Association of Home Builders International Builders’ Show in Orlando where we were recognized as one of only 60 companies that has been exhibiting for 25 years! This year’s show was a huge success with a record number of visitors stopping by our booth to discuss home design. We look forward to and are already planning for 2019 – we hope to see you in Vegas!
This year will we be launching a new website with an enhanced plan search tool, making it easier than ever to find and compare home plans that meet your requirements. And, Builders, we invite you to explore our Builder-Centric℠ GOLD program where you can earn free home plans, discounts on products and services, FREE plan upgrades, and much more! As always, you can count on the Design Basics’ team to deliver innovation and leadership through creative home design, marketing, and business transformation solutions.
Design Basics…where great design matters.
Contact us: 800.947.7526
HER HOME Magazine: https://www.designbasics.com/bookstore/her_home_magazine.asp
Woman-Centric Matters! Builder Program: https://www.designbasics.com/woman-centric-matters.asp
Builder-Centric GOLD Builder Program: https://www.designbasics.com/homebuilders/builder-centric.asp