Approach to Home Design, Building, Marketing and Sales
Mark Bitner
Fine Line Homes
Harrisburg, PA
(January
2013) “Business in the Sayre, PA area had been
so slow, but with our new Woman-Centric model home,
we’re busy again! That home has been very well
received!”
Mark
Bitner
Fine Line Homes
Harrisburg, PA
Designing with her outlook
(March 31 ,2012)
What do women want?. Well, in real
estate terms, the Design Basics home-plan company thinks
it knows a lot. It has intensively studied the attitudes
of female homebuyers and now markets itself as "woman-centric." And
it has begun teaching its homebuilder clients how to
do business the same way.
Our woman-centric
approach is based on customer feedback, mostly from our
women customers.
We’ve been inspired to design our homes with
innovative solutions for enhanced livability and
style.
We have a new understanding and appreciation for
women’s
preferences of products selected for the home.
In addition, we help home builders and remodelers
use this approach to
:
Take the customer’s experience from stressful
to delightful.
Accomplish more with their marketing dollars.
Learn about the
Woman-Centric Matters!® Approach
Attend / Participate in a 2-hour
Woman-Centric Matterssm Webinar.
Webinar's are conducted
via GoToMeeting.com and a conference call.
Each webinar is 2 hours from 2:00pm - 4:00pm ET.
The webinar/symposium fee to participate is $49 per company.
Participation is limited to five to eight
companies in non-competing markets.
