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Approach to Home Design, Building, Marketing and Sales

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Woman-Centric Matters!




Our Woman-Cenric  Matters WC Builders


Why Woman-Centric Matters!






 What is the Woman-Centric Matters!sm Approach?

Our woman-centric approach is based on customer feedback, mostly from our women customers.

We’ve been inspired to design our homes with innovative solutions for enhanced livability and style.
We have a new understanding and appreciation for women’s preferences of products selected for the home.


In addition, we help home builders and remodelers use this approach to:

  • Take the customer’s experience from stressful to delightful
  • Accomplish more with their marketing dollars.

 Learn about the Woman-Centric Matters!sm Approach

Attend / Participate in a 20-minute Woman-Centric Matters!sm Webinar.

 Webinar's are conducted via GoToMeeting.com and a conference call.
  • This webinar is 20 minutes from 2:00pm, - 2:20pm EASTERN.
  • This is a FREE webinar.
  • Participation is limited to five to eight companies in non-competing markets.

This is a GoToMeeting.com event denotes a GoToMeeting.com web based online event.

Tuesday, October 20, 2015 This is a GoToMeeting.com event Webinar
Click to Register for a Wman-Centric Matters! Webinar

 What has the Woman-Centric Matters!sm Approach Done for Home Builders?




  • Awareness
  • Marketing effectiveness/lead generation
  • Model home traffic
  • Differentiation leading to preference
  • Motivation to buy NOW
  • Prospect to buyer conversion
  • Sales
  • Customer satisfaction
  • Referral business

 Woman-Centric Matters!sm Buzz

Click to read or hear the Woman-Centric Buzz
 EXTRA, EXTRA, Read and Hear all about it!



 Woman-Centric Matters!sm Home Builders

Our Woman-Cenric  Matters WC Builders
 In Program Home Builders. Learn more...



 Why Woman-Centric Matters!sm

Why Woman-Centric Matters!
 Increasing sales, profits, and customer satisfaction! Learn more....



 For More Information


Call us at 800.947.7526, or contact


Updated: Tuesday, September 15, 2015 4:45 PM

Why Woman-Centric Matters!


"Design Basics values its intellectual property and that of its many collaborative partnerships. We therefore will protect our 1,800 + plan design copyrights from illegal infringements. This preserves and maximizes customers' investments, while also protecting its assets, employees and shareholders." 
Member National Association of Home Builders
We are a memeber of the American Institute of Building Design See Design Basics in booth C2850 at the 2015 International Builders Show