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Approach to Home Design, Building, Marketing and Sales

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Woman-Centric Matters!




Our Woman-Cenric  Matters WC Builders






 What is the Woman-Centric Matters!® Approach?

Our woman-centric approach is based on customer feedback, mostly from our women customers.

We’ve been inspired to design our homes with innovative solutions for enhanced livability and style.
We have a new understanding and appreciation for women’s preferences of products selected for the home.


In addition, we help home builders and remodelers use this approach to

Take the customer’s experience from stressful to delightful.
Accomplish more with their marketing dollars.

 Learn about the Woman-Centric Matters!® Approach

Attend / Participate in a 20-minute Woman-Centric Matters!®sm Webinar.

 Webinar's are conducted via GoToMeeting.com and a conference call.
  • This webinar is 20 minutes from 11:30pm - 11:50pm EASTERN.
  • This is a FREE webinar.
  • Participation is limited to five to eight companies in non-competing markets.

This is a GoToMeeting.com event denotes a GoToMeeting.com web based online event.

Tuesday, June 16, 2015 This is a GoToMeeting.com event Webinar
Click to Register for a Wman-Centric Matters! Webinar

 What has the Woman-Centric Matters!® Approach Done for Home Builders?




  • Awareness
  • Marketing effectiveness/lead generation
  • Model home traffic
  • Differentiation leading to preference
  • Motivation to buy NOW
  • Prospect to buyer conversion
  • Sales
  • Customer satisfaction
  • Referral business

 Woman-Centric Matters!® Buzz

Click to read or hear the Woman-Centric Buzz
 EXTRA, EXTRA, Read and Hear all about it!



 Woman-Centric Matters!® Home Builders

Our Woman-Cenric  Matters WC Builders
 In Program Home Builders. Learn more...



 Why Woman-Centric Matters!®

Why Woman-Centric Matters!
 Increasing sales, profits, and customer satisfaction! Learn more....



 For More Information


Call us at 800.947.7526, or contact


Updated: Wednesday, May 6, 2015 8:24 AM

Why Woman-Centric Matters!


"Design Basics values its intellectual property and that of its many collaborative partnerships. We therefore will protect our 1,800 + plan design copyrights from illegal infringements. This preserves and maximizes customers' investments, while also protecting its assets, employees and shareholders." 
Member National Association of Home Builders
We are a memeber of the American Institute of Building Design See Design Basics in booth C2850 at the 2015 International Builders Show