Women-Centric has revolu-tionized our business! In
heights hard to imagine, we went from your typical,
cement-headed home-builder with houses “For Sale,” to
producing distinct, remarkable, Women-Centric homes
that are Sold! In fact, our business has quadrupled
in just a few short years, in the midst of a “depression.”
We will never build another home that is not Women-Centric,
period!!!! For any fence dwellers: don’t wait
another minute – run to Design Basics! It will
change your entire business for the good!
Thank you, Women-Centric & Design Basics, for giving
us the vision & tools to implement something
remarkable!
|
Hugh A. Fisher
Deer Brook Development Corporation. |
WomanCentricHomeBuilder.com
A web site of and for our Woman-Centric
Matters! WC Builders to promote them, their projects and their
events to a broader national audience.
|
Noteworthy
Woman-Centric Buzz
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Noteworthy
Woman-Centric Buzz Archives
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| 2/5/2010 |
 Steve
Flint - President
Flint Custom Homes
Layton, Utah
Have you heard the news? We have launched a new video. Check
out the link below and let us know what you think!
Watch the video...
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| 1/27/2010 |
Design Basics is proud
to welcome these home builders as new Woman-Centric Matters! Program
Home Builders:
- Scott A Smith.
Roof Tight Construction, LLC.
Fall River, NS, Canada
- Dave Fisher
Freedom Home Group
Great Falls, MT
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| 1/31/2010 |
The
XX Factor
(January 31, 2010, Columbus, OH) By Jim Weiker, The Columbus Dispatch
 Charles
Ruma, President
Virginia Homes
web: www.virginia-homes.com
On the top floor of the new Virginia Homes model in Dublin sits
an isolated room, about a half-dozen steps up from the master
bedroom.
The room is large -- 20 by 11 feet -- and sparsely furnished
with a small sofa, two chairs, a burbling fountain and a pedestal
holding Asian art.
Read the entire article .
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| 1/16/2010 |
The
Woman-Centric Windsor Model at Wedgewood Glen.
Charles
Ruma, President
Virginia Homes
web: www.virginia-homes.com
 Virginia
Homes announces the GRAND OPENING of the first Woman-Centric
model home in the Columbus Area at Wedgewood Glen in Dublin.
Come celebrate with us on Saturday, January 16th from 1-4 pm.
We’ll have live music courtesy of the Reid Barth Jazz Ensemble
great refreshments and lots of fun… plus tours of our incredible
Woman-Centric model, The Windsor.
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| 1/11/2009 |
A
Revolutionary New Home From An Amazing Builder!
The First Woman-Centric Model in Columbus, Ohio from Virginia Homes!
Charles
Ruma, President
Virginia Homes
web: www.virginia-homes.com
Powell, OH -- Virginia Homes is proud to announce the Grand
Opening of the first Woman-Centric home in the Columbus area.
The Windsor model at Wedgewood Glen in Dublin will celebrate
its Grand Opening on Saturday, January 16th from 1 to 4 pm. Featuring
a jazz "speakeasy" theme, the event will include refreshments
and live music courtesy of the Reid Barth Jazz Ensemble. Attendees
will also have the chance to win dinner for two at award-winning
Mitchell's Steakhouse.
Read the entire article .
. .
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| 12/14/2009 |
Housing
in America
Hosted
by John Schleimer
on Voice America™ Talk
Radio Network.
“Recent surveys indicate that women in households are
directly involved or are the primary decision-maker on which
new home will be purchased over 90% of the time. Design Basics,
an Omaha-based architecture firm, has developed a program called
Woman-Centric which offers a series of floor plans designed from
input from women
Click to listen to the entire interview
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| 11/24/2009 |
More
than I thought, Part 1
by
Matthew Rodrigues
This past weekend, I went to what I thought was going to be
a little jewelry show in Exeter, RI to do something different
for the blog. Once I started talking to people who were in attendance,
I realized I had much more than one story in front of me. I spent
about 4 hours with strangers and left feeling like I had made
new friends. All of the stories are worth revisiting if I get
this job. One, because they are very in depth and two, because
many times I was just loving the stories so much I forgot to
film.
Here is what I got…
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| 11/12/2009 |
LaGrange,
Georgia's first Woman-Centric home is a hit with the Homeowners
Darby Pippin, Vice President
Dan-Ric Homes
LaGrange, Georgia
web: www.danric.com
The best words a homebuilder can hear are, “There is absolutely
not one thing I would change about this home.” Karen Barnett
recently gave exactly that compliment after working with Dan-Ric
Homes on the first local home certified by the Woman-Centric program. “We
fell in love with the floor plan and knew it would meet all of
our needs and have been nothing but thrilled with our decision
since we moved in.”
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| 12/21/2009 |
Woman-Centric
Building: Rosewood Homes
by
Katie Honnette
on December 21st,
2009 in Home
 Building
a new home can be an overwhelming task. Oftentimes,
after everything is said and done, homeowners regret
not including simple things such as a drop zone
for keys and mail or a toaster drawer in the kitchen
to cut down on countertop clutter.
That’s not the case when you build with Rachael
and Larry Weissenburger, owners of Rosewood
Homes in Sioux Falls, South Dakota...
Read the entire article .
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| 5/7/2009 |
St.
Jude Dream Home® HBA Celebration Cookout
 (Springfield,
MO) The 2009 St Jude Dream Home opens to the public May 16th.
On mAy 7th, HBA of Greater Springfield hosted a celebration cook-out
for the contractors and vendors. The $375,000 Woman-Centric home
was built by Sam
Bradley Homes. The home is a fundraiser for the St
Jude Research Hospital.
Ed Alden (L) represents the developer who donated the lot, Scott
Kisling (C) is chairman of the Dream Home Committee, and Sam
Bradley (R) is the builder of the home.
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| 5/3/2009 |
New
Homes with a Woman's Touch
( May 03, 2009, Saginaw, MI) By Gus Burnsthe Saginaw News
The lines on a blueprint for a new home are usually drawn by hairy-knuckled
hands. t's a bit of a paradox; women call the shots when it comes
to matters of the home, yet males typically design and build them.
Home builders realized this in recent years, leading to a new home-design
concept named ''woman-centric,'' which means designers hone in on
the desires of the female home buyer.
Read the
entire article |
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| 5/1/2009 |
Builder
Designs Model Home with Female-Friendly Features
( May 01, 2009, Columbia, MO) By Bondi Wood Columbia Business Times
By the end of May, potential home buyers in mid-Missouri will be
able to tour the first woman-centric model home built in Columbia.
Local builder Dan Kliethermes, of Kliethermes Homes and Remodeling
Inc., is putting the finishing touches on a model home that incorporates
features aimed at making homes more livable and usable for women.
Woman-centric, according to Kliethermes, is an approach to home
design, building and the customer experience. “The construction
industry is dominated by men, but 91 percent of the decisions about
the home are made by women,” he said. “This approach
recognizes that.”
Read the
entire article
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| 4/30/2009 |
Design Basics is proud
to welcome these home builders as new Woman-Centric Matters! Licensed
Home Builders:
- Strawn Constracting, Inc., Hutchinson, KS
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| 4/28/2009 |
Design Basics
is proud to welcome these home builders as new Woman-Centric Matters!
Licensed Home Builders:
- Heritage Homes, Fargo, ND
- Randy Foley Builders, Inc., Utica, NY
- Dan Ric, Inc, La Grange GA
- Nappier & Turner Construction Company, Inc.,
Hendersonville, NC
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| 4/22/2009 |
St.
Jude Dream Home® Update
(Springfield,
MO) KSPR's Kevin Lighty goes live from this years St. Jude Dream
Home. He shows off some of the different things in this $375,000 Woman-Centric home
under construction by Sam
Bradley Homes that you could win for just $100. Watch today's
live hits from the home.
Watch the
video.
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| 4/10/2009 |
2009
St. Jude Dream Home® Giveaway
Take
a chance on winning the St. Jude Dream Home® Giveaway and
help the kids of St.
Jude Children's Research Hospital. Reserve your $100 ticket
for a chance to win our beautiful house valued at approximately
$375,000. The house is located in the Lions Gate community in
Springfield, Missouri, and is built by the HBA with construction
coordinated by Sam
Bradley Homes - our Woman-Centric Home
Builder in Springfield, Missouri.
 
Winners of the St. Jude Dream Home Giveaway will
be drawn during the St. Jude television special on KSPR-TV on
Sunday, June 28, 2009 at 5 p.m.
Reserve your ticket before April 30 to be eligible to win a
$1,500 Visa gift card, courtesy of Coldwell Banker Vanguard Realtors.
We would like to offer a special thanks to our sponsors: KSPR-TV,
KTTS 94.7, Sam Bradley Homes, HBA of Springfield, Coldwell Banker
Vanguard Realtors, Family Pharmacy, Hancock Fabrics, San Francisco
Oven and Epsilon Sigma Alpha.
Learn more
about Sam Bradley Homes and the St. Jude Dream Home® Giveaway
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| 2/20/2009 |
 Success
Stories - Woman-Centric Marketing - Homes designed for women
hit their mark.
(February
20, 2009, Warwick
RI) Woman-Centric
licensee Hugh Fisher
of Deer Brook Development
is featured in the
February 2009 issue
of BUILDER Magazine.
Read the
entire article in
your copy of BUILDER
Magazine or online.
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| 2/16/2009 |
Woman-Centric
Design
(February 16, 2009,
Minneapolis, St. Pall, MN) Linda Reimer, President
of Design Basics, discusses our Woman-Centric Finally
About Me personalities on "Twin Cities Live" at KSPT,
Channel 5.
Watch the
video segment. |
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| 2/17/2009 |
Fairfield
Homes, Lancaster, OH hosts two-day Woman-Centric
training seminar.
"Picking a home: a personal, ‘moving’ decision"
(February 2009- Lancaster,
OH) About 65 real estate agents, lenders, architects and other
home building officials participated in a two-dayseminar that
explained the approach of building homes that cater to the needs
and wants of women. Read the
entire article from the Lancaster Eagle Gazette.
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| 2/1/2009 |
Why
Woman-Centric?
(February 7, 2009,
Minneapolis, St. Pall, MN) Women are the major decision-makers
in new-home purchases, according to a 2005 Smith-Dahmer Associates
market study. And that's why participating builders and their staff
are trained and certified by Design Basics in Omaha to design and
market new houses to women.
Read the
entire article.
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| 1/2009 |
Deeerbrook
Development lands 100+ new home contracts in 2008!
(January
2009, Warwick,
RI ) Hugh
Fisher of Deer Brook
Development opened
his Woman-Centric
model home one year
ago. Since then,
Hugh has taken deposits
for over 100 new
homes and has 5 closings
this month. Now viewing
his model home is
by appointment only.
As Hugh says "It’s
a beautiful thing!"
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Minnesota
Builders Know What Women Want
By: Alison Rice
A fresh approach to marketing, customer service, and home design
brings business to small firms during a incredibly difficult market.
When a handful of small Minneapolis-St. Paul builders
decided in 2008 to join forces on a woman-centered marketing campaign,
they had no idea how timely a decision that would be. “What
started out as a marketing strategy turned into a survival strategy,” Rick
Storlie of New Home Sales Coach told attendees at the International
Builders Show in Las Vegas Tuesday.
Read the
entire article.
Sam Bradley Homes
Breaks Ground on the 2009 St. Jude's Children's Research
Hospital.
(October
2008 - Springfield,
MO), Sam
Bradley Homes
has been chosen
as the builder
of the 2009
St. Jude's
Children's
Research Hospital
Dream Home
by the board
of directors
of the Springfield,
MO Home Builders
Association
Charitable
Foundation.
The home is
being built
on lot #48
in the Lionsgate
development
south of Springfield.
The Woman-Centric Matters home is being built with changes from
Design Basics plan. Watch the
KSPR (the local ABC affiliate) piece of the groundbreaking.
Bullington Builders
Opens Woman-Centric Home Design Studio,
(April
2008 Virginia Beach,
VA ) Bullington Builders
opened its first home Woman-Centricsm design studio
in March 2008. Elizabeth Anne Home Design Studios was opened to
support Bullington's' Woman-Centricsm approach to home
design, building and the customer experience. Opening the design
studio was a huge, and very forward thinking move for Bullington.
No other builder in the Virginia Beach our area has a design center/studio,
unless you consider a model home garage/office with wood and tile
samples propped up against the wall in a dusty corner. The studio
is only 1300 sq ft, yet, Tanya Bullington succeeded in making it “feel” much
larger by dividing the space and incorporating several small studios
within this space. The Bullington Design Studio is located conveniently
between a “Curves for Women” and a nail salon…..on
purpose of course!
Reflection Homes Woman-Centric
Approach Gets Noticed!, (Akron,
OH)
February
2008 -
NBC affiliate
WKYC, Channel
Three interviews
Bunny Dennison,
Vice President
of Reflection
Homes about
Woman-Centric
Approach
to home design
and building.
WKYC
story and
video: http://www.wkyc.com/news/
Minneapolis Press
Goes Gaga over Woman-Centric
Models Parade Homes!
(Minneapolis, MN), February
2008 - In the first two weeks of Feb..
2008, Our Minneapolis woman-centric builders received free
publicity with features on all 3 local TV news programs,
editorial in 6 different newspapers, local magazines and
various radio spots. Our Woman-Centric Builders are Bruggeman
Homes, Custom One Homes, NIH Homes, Severson Homes and
TC Homes.
NBC
KARE, Channel 11 story and video:
www.kare11.com/onlive/wherewelive/wherewelive_article.aspx?storyid=498145
Star Tribune
http://www.startribune.com/lifestyle/homegarden/15398061.html
http://www.startribune.com/homes/15397986.html
Midwest
Home Magazine
http://www.midwesthomemag.com/media/Midwest-Home/February-2008/2008-Parade-of-Homes-Spring-Preview/Perfect-livability/
Deeerbrook Development
lands 41new home contracts!, (Warwick,
RI )
January
2008 -
Hugh Fisher
of Deer Brook
Development
sent 700
invitations
for a REALTOR
event to
announce
the opening
of his 1st
Woman-Centric
model home.
Expecting
a few dozen
attendees,
over 300
people turned
out. Since
that event
Hugh has
signed 41
new home
contracts!
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Woman-Centric Buzz
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For
more information, contact Paul
Foresman or Greg Dodge or Trish
Baker.
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For
more information, contact Paul
Foresman or Greg
Dodge or Trish
Baker.
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