Back-to-School Promotion

Back-to-School Promotion

Take $200 off a home plan license!

Did you know many of our home plans feature amenities that can make getting kids off to school in the mornings easier? Built-in lockers in the rear entry foyer so that everyone has a spot for their backpacks, jackets, etc. Or, a computer/study area that is conveniently located in a main living area or near the bedrooms. So, to celebrate Back-to-School season, we’re offering $200 off your home plan license purchase!

To take advantage of our Back-to-School offer*, order online or contact us at 800.947.7526 with your plan license order and mention offer code 33BTS. Offer valid: Monday, August 27 – Friday, September 7, 2018. Click here for details.

Why You Need Better Home Designs – Part 2

Why You Need Better Home Designs – Part 2

It’s uncanny how prospective home buyers equate better design with better homes, and buyers want to buy the best!

Of course, how would-be buyers experience your home needs to be better, too. We use the term ‘Hidden Assets’ to describe amenities that may be over-looked or under-appreciated. Soft-close cabinet hardware is a big advantage – if buyers know about it. Quiet bathroom exhaust fans are hidden assets unless people turn them on. A doorless walk-in shower may be impressive, but explaining there’s no door to clean elevates the desirability of this amenity.

Nothing tops well-trained salespeople who are as eager to listen to the customers as they are to demonstrate the home. Akin to a pull-out kitchen wastebasket drawer, pull-out recycling bins will be appreciated; but explaining to buyers that the location of those recycling bins, next to the kitchen sink, is ultra-convenient because most recyclables need to be rinsed out first is better than a recycling bin in the garage. This location also eliminates water spots that would otherwise show en route to a recycling bin elsewhere in the home.

A large glass block window over a soaking tub is aesthetically pleasing, but calling attention to glass block’s inherent privacy, eliminating the need to add window coverings and the associated hassles of reaching over the tub to close the blinds, makes you ‘the builder who really understands how people actually live in their homes’.

Great Designs + Great Customer Experiences = More Referrals

According to sales strategist and author Tom Hopkins, “Referred leads are six times more likely to buy from you than non-qualified leads!”

One way to address bringing attention to the hidden assets is by using tasteful signage; especially if your home will be shown by agents who are not familiar with the home. Builders that are members of Design Basics’ Woman-Centric Matters!® or Builder-Centric℠ GOLD program have access to hundreds of different Hidden Asset Circles to effectively point out and communicate such amenities. Find out more about these two proven programs by clicking on the links above.

 

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