Creativity in Flex Spaces

Creativity in Flex Spaces

Change is all around us, having become the norm in American society. And as our lives change, we begin to appreciate homes that were designed to adapt to our changing situations. It’s called flexible design.

Flexibility in Design

With a flex space, you are in charge. No longer need that guest room? No problem. Designed to work for any function, Flex Spaces are easy to transition with your changing needs.

We live in the digital age and virtually anything can be done online, including many of our jobs. Did you recently transition to a work-from-home career but don’t have a home office? A Flex Space offers the perfect solution. Whether it be a full-sized room, such as a guest room, converted to a home office or a Pocket Office™, a smaller space that can be closed off when not in use, the choice is yours.

Take for instance the Sinclair (plan #1748) with two Flex Spaces that can easily work as a formal dining room, home office, den, or guest room. Or, the Woman-Centric Sinclair II (plan #42159) that presents the Flex Spaces in a different layout, incorporating the Pocket Office™ design concept rather than a full office. These spaces can change in functionality as your needs evolve.

With our Livability at a Glance™ colorized floor plans you can easily see flexible living areas of the home. Learn more by clicking here.

Texture Adds Interest

Texture Adds Interest

Creating textured walls that add interest without overwhelming your living space can be a challenge. One easy way to add interest and soft texture is by adding white shiplap to your space. The unique design is perfect for the popular modern farmhouse look, and your budget.

Photos Courtesy of Artistic Tile

Another option is to add textured monochromatic tile, like the Ambra Collection from Artistic Tile. Each piece is hand carved and honed to polish and shape the stone, giving it a wave-like appearance. You will instantly feel more serene as you look at the gentle flowing design of each tile. The Ambra Collection is available in six color options and because it is natural stone, it will accentuate any décor.

Bringing the outside elements in has never been more elegant.

Read more in our latest edition of Her Home™ Magazine.

Learn more about Artistic Tile.
(Product spotlights are for informational purposes.)

 

A New Twist on an Old Favorite

A New Twist on an Old Favorite

9166 Troon Manor Main LevelThe modern farm house design has reached an all-time high in popularity. Though, you may wonder how this modern  differs from a traditional farm house design? In this example, the Troon Manor (plan #9166) takes the Farm House Design and ups the ante.

With highly desirable features such as a luxurious owner’s retreat with coffered ceilings, a large kitchen designed for entertaining, and flex spaces throughout, the Troon Manor gives luxury to an otherwise more modest design.

By incorporating luxurious features, you can be surprised with something a little unexpected. The open floor plan and welcoming exterior are natural amenities found with most modern farm house plans; however, it’s the extra touches that will grab your attention!

View our growing collection of Modern Farm House designs to see what other “surprises” you may find.

Modern vs. Industrial – What’s the difference?

Modern vs. Industrial – What’s the difference?

Modern design is known for interesting architectural features, elevations with mixed materials, and very open floor plans. Industrial design takes those features and incorporates exposed interiors, metal or concrete finishes, and high beamed ceilings. So, are all modern designs also industrial? Not so fast…

Plans such as the Platinum Woods (plan #29382) has a very modern and industrial vibe. With the concrete-like stucco finish, metal framed windows, and an open floor plan, it’s easy to see this as a more industrial contemporary design.

Alternatively, the Beckley Springs (plan #42349) offers a more coastal modern aesthetic, without incorporating industrial elements. The open floor plan offers an airy feel, while the built-in organization nook keeps it warm and family friendly. Yet, the exterior design elements feature a slightly contemporary look.

Search our plan library for more selections – use the “House Plan Style” filter to search by style.

Memorable and Engaging Marketing

Memorable and Engaging Marketing

Half the money I spend on advertising is wasted.

…the trouble is I don’t know which half,” uttered back in the 1800s by John Wanamaker, the Philadelphia marketing pioneer whose department stores ultimately became part of Macy’s; Wanamaker’s words still ring true today. Ironically, at the exact time prospective new home buyers are actively seeking information to help them make the best new home purchase, too many messages fail to engage.

Left-brain/right-brain theory suggests words and information reside in the left hemisphere of the brain, associated with logic and rational thinking. Sometimes called the “emotional brain,” the right hemisphere is home to pictures, feelings, and her sense of identity. And we know buyers buy on emotion and subsequently justify those purchase decisions rationally. I’m an avid reader of Motor Trend. Many of the car ads are predictable – a beauty shot of the automobile, some text… Would anyone really notice if you were to swap out the photo of the car and the manufacturer ID? However, Volkswagen’s ad for their parking assist was different:Volkswagen ad

This Volkswagen ad doesn’t even show the product! Rather, it addresses a feature (Park Assist), implies the benefit (making parallel parking safe and easy), and is emotional (humorous).

Okay, your turn. Much home builder advertising seems almost “templated,” focused on a beautiful photo of the home (exterior or interior), informative text meant to differentiate, and company identification. The beauty photo might attract attention, but is the ad memorable and engaging?

Alternatively consider:

Main visual: Worried, wide-eyed 8-year old. Headline: “Mom, have you seen my _____?”  Secondary visual: The lockers/cubbies in the rear foyer of your home. Secondary Rear foyer bench, cubbiestext: Cubbies/lockers provide organization, helping get everyone out the door on time in the morning.

Main visual: Woman wrapped in towel, smiling, standing in entry to door-less walk-in shower, holding squeegee. Headline: No door to clean! Secondary visual: Bathroom layout illustrating walk-in shower. Secondary text: Giving you back a little more time.

Main visual: Baby napping. Headline: Another reason to chose the “Serenity Package.” Secondary text: Peace and quiet is a beautiful thing. You’ll never regret opting for the Serenity Package with (highlight a few of the product upgrades included, such as quiet appliances, bath fans, garage door opener, etc.).

Main visual: Adorable, muddy dog staring up at you. Secondary visual: Your home’s optional pet center. Text: Appreciating everyone in your household.

Each of the above examples delivers on one of home buyer’s most-desired benefits – reducing stress. While most builders touting “quality-built,” “industry-leader,” and “customer-focused,” are essentially wasting their advertising dollars (what builder doesn’t say those things?). Ads focused on the concepts and benefits customers seek, without the overused exterior/interior beauty photos are emotional, engaging, and drive decision making!

In addition to innovative home plans, Design Basics can help you develop compelling ads that work. Let’s talk!

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