It’s uncanny how prospective home buyers marry better design with better homes. And, other things being relatively equal, buyers almost always choose better. Now, there is no single definition for better design – it’s personal, decided by one buyer at a time. Still, we can influence buyers to identify and appreciate our definitions of better design and sell more homes.
That’s the foundation for Design Basics’ focus on a home’s “livability.” Aesthetic aspects of design (i.e., views inside and out) are important, and people can fall in love with those. But how the home lives is even more important to closing a sale. Traffic patterns can be ruined by door conflicts. Well-thought-out storage and organization amenities are located right where they’re needed. Rear foyer drop zones and master bath make-up ledges can eliminate cluttered countertops.
Delightful amenities prospective buyers discover in your home solidify the idea they’re getting a better home. Pocket offices…dual owner’s suites…work-in pantries…pass-through laundry rooms…Chill-N-Grill™ stations…travel centers…coffee bars…when your innovations “connect” with buyers, you’re likely to hear “You’ve thought of everything!” and “Why don’t all builders offer _______?”
This understanding was also the genesis for Design Basics’ Livability at a Glance™ (LAAG), including the color-coded floorplans that highlight areas for entertaining, de-stressing, storing, and flexible living. Consumer response has been overwhelmingly positive, as LAAG helps prospective home buyers better appreciate the home’s design and makes it easier for them to imagine living in the home. Plus, the colorized floorplans stand apart from the competition.
Buyers want to buy the best, from the best. And it all starts with offering the best home plans!
NOTE: Builders that are members of Design Basics’ Woman-Centric Matters!® or Builder-Centric℠ GOLD programs have the right to feature LAAG colorized floorplans in their marketing. Find out more about these two proven programs by clicking on the links above.
(Cover image: plan 9267 Menlo Park)