Nestled between the Wasatch Mountain Range to the east and the Great Salt Lake to the west, and stretching from Salt Lake City north to Ogden, Utah, Flint Custom Homes builds homes on some of the most picturesque homesites anywhere in the country. This area, known as the Wasatch Front, is home to 80% of Utah’s growing population and has attracted numerous production home builders, whose viability depends on volume of homes built. With a graduate degree in accounting, owner Steve Flint recognized a different business model could work—delivering one-of-a-kind custom homes to home buyers who would not be satisfied with tract housing. According to Flint, “We rarely build the same home twice.”
Those production builders now own or control most of the available land, Flint reported; therefore, Flint usually builds his $500,000-$2,500,000 homes on homesites his clients already own. More recently, that has meant building on the backside of the Wasatch Mountains as well.
A second-generation builder, Flint learned construction firsthand on jobsites from his dad. Then, when he was old enough, he went to work for their framing and finish carpenter. Steve loves construction and is proud of the craftsmanship that shows in every home he builds. That was evident early on, which caught the eye of Scott and Michelle Blain, who purchased one of Flint’s homes that had been built on a “spec” basis. A few years later, the Blains had Flint build them a custom home, which went so well that Michelle went to work for Flint in 2004.
“I’m a walking testimonial for Flint Custom Homes,” Blain said, continuing, “That’s so important in my working with each of our clients.” Blain understands custom home building from the client’s perspective and essentially sees her role as the client’s advocate, educating and guiding buyers through the entire purchase and home building processes. According to Steve, “Michelle’s got their backs.”
The team of Steve Flint and Michelle Blain introduced a Woman-Centric approach to home building along the Wasatch Front. Flint remarked, “Men don’t think like ladies. For example, our sub-contractors are guys and our women clients appreciate a strong female voice that can direct the subs.” Flint Custom Homes embraced Design Basics’ Woman-Centric Matters!® program, which provides keen insights into women’s preferences in the home. “I talk with every one of our clients about our Woman-Centric approach, and our buyers ‘get it,’” said Blain. “For example, I introduce the drop zone idea with its storage and convenience when coming in from the garage, explaining to our prospective buyers that they already have one, but it’s probably their kitchen island!”
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Learn more about our Woman-Centric Matters!® program.
