Woman-Centric Home Plans

Shame on us at Design Basics! Sure, we were already the nation’s largest home plan design firm in terms of providing home plans to professional builders, but it wasn’t until January, 2003 that we actually “got it.” Women are the target market for homebuilders! Therefore, women are ultimately our target market at Design Basics!

That revelation meant expanding our home plan development research from discussions with building pros throughout the country to talking with home buyers directly. By the Spring of 2003, we began an ongoing series of consumer focus groups with women of all ages and backgrounds from around the country.

When it came to the topic of home plans, a revelation emerged that would change the course of Design Basics. Rather than starting with the elevation when looking at home plans, women often began by looking at floor plans. Which begged the question, “How do women look at home plans?” As we delved into this topic, we learned women look at a plan to determine “how the home lives.” Further research helped us realize there were four primary filters through which women evaluate designs: how the home entertains; how the home helps her de-stress; the flexibility of the home’s design; and the home’s ability to address her storage needs.

Our Woman-Centric Home plans have been designed from the start taking into consideration and designing for the four filters.