In 2008, five home builders from the Minneapolis - St. Paul metro joined forces to bring a woman-centric approach to new home design, building and marketing in the Twin Cities. In this case study, learn from the builders themselves and Rick Storlie, their coach, how they garnered numerous TV, newspaper, and magazine features, how they energized the REALTOR community, how they became the talk of the Twin Cities and how they sold more homes!

Date: Tuesday, January 20

Time: 3:30 pm - 5:00 pm

Location: North 115/116/117

Speakers: Paul Foresman, Helene Severson, Jeremy Skogquist, Rick Storlie

Paul Foresman
Company: Design Basics, Inc.

Paul Foresman is Director of Business Development for Design Basics, America's largest home plan design firm. For the last five years, their focus has been understanding the woman's role in purchasing a new home. Design Basics has helped over 100 home builders successfully adopt a woman-centric approach for their companies.

Helene Severson
Company: Severson Homes

Helene Severson is Vice President/Broker and oversees the sales, marketing and positioning of Severson Homes. Severson Homes has been designing and building custom homes in the south metro area of the twin cities since 1991. We are proud to be a part of the unique gathering of Woman-Centric builders.

Jeremy Skogquist
Company: NIH Homes, LLC

NIH Homes first started in 1989 by Larry Skogquist...in 2002 Chad, Jeremy & Colt joined Larry as partners to carry on the family owned and operated business as a 2nd generation company. We pride ourselves on quality control & customer appreciation with our new Woman Centric designs. We also pride ourselves on energy efficiency...with the rising energy costs we started a with Energy Package. We now save all our clients over 75% on all utility bills.

Rick Storlie
Company: New Home Sales Coach LLC

Since 1988 Rick Storlie has been helping home contractors maximize their sales in any economy. With a focus on the small volume home builder and remodeler, Rick's Transformational Sales System focuses on 3 key areas. How is the contractor positioned in his/her marketplace? How is the contractor generating leads based on that position? And finally, How many of the contractor's leads are being converted to sales? You can find out more by visiting www.NHSalesCoach.com or email Rick at Solutions@NHSalesCoach.com.