WHAT'S 'NEWS' - Home Plans, Products, and Services

A Home That is Truly Yours

Appreciating the fact that women homeowners make most of the decisions when it comes to remodeling or building a new home, embracing women’s needs and wants as well as taking the entire process from stressful to delightful are major steps in the right direction. But all women aren’t the same!

You may recall our research identifying four primary female homebuyer personalities: Margo (modern, edgy, “My Home is unique”); Elise (traditional, family-oriented, “My home is my haven”); Claire (discerning, quality-oriented, “My home makes a statement”); and Maggie (casual, fun loving, “My home is carefree”). You can discover your new home personality by taking the 3-minute Finally About Me® quiz.

Read "A Home That is Truly Yours"

Design Tool: "Great rear-foyers are selling homes!"

Marketing Tool: "Buyer are liars"

Featured Home: Home Plan 29316 the Elway

 

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New Woman-Centric Matters! Home Builders

Ray Tipton
Big Sky Builders

Missoula, MT

Mike Miller
Castlepoint Homes

Des Moines, IA

Welcome aboard. Find out more about Woman-Centric Matters!

Pin to your heart's pleasure!

You Spoke, We listened!

You aked for photos, more information about the plan, floor plan options and more! Design Basics is proud to launch our new Dynamic Plan PDF!

See an example or view any plan and click the "Print This Design" button.

Nova Scotia builder sells 4 homes in 1 day!

“We met with a total of four different prospective home buyers yesterday (3/7/12). Each one of them purchased a new custom home from us yesterday!”
-- Scott Smith, Manager, Rooftight Construction.

Four out of four is REMARKABLE. Particularly when Scott Smith and Design Director Michelle Reid were meeting two of the couples for the very first time!

Rooftight Construction is Halifax, Nova Scotia’s exclusive Woman-Centric homebuilder. Last November, Rooftight Construction was named Builder of the Year by the Nova Scotia Home Builders Association and received the HBA’s PEAK Awards for Marketing and Innovation. According to Smith, “I believe that the awards were directly attributable to focusing on what women want in their homes.”

Woman-Centric Matters! is a holistic approach that helps builders understand and appreciate women’s perspectives on: home design and products featured in the home. Woman-Centric new home sales and marketing accomplishes more without spending more. And creating Woman-Centric customer experiences floods the referral pipeline.

Want to see what a Woman-Centric approach can do for you? Join us for an informative 2-hour webinar on Thursday March 22 starting at 2:00pm Eastern! A single $49 webinar registration fee covers up to five people from your office.

Learn More about Woman-Centric Matters! or Register for the March 22nd Webinar!

What Women (Home Buyers) Want

A Maine builder has cracked the code to what design elements and thoughtful details hit home with many female buyers.

by Teresa Burney
Posted on: February 27, 2012 12:53:00 PM

During the housing recession, when many of Mark Patterson’s competitors in southern Maine and New Hampshire stopped selling houses, Patterson’s Patco Construction kept chugging along in large part because he builds and sells houses women want.

Patco isn’t a big builder. It sold 45 to 50 houses at its peak in 2004 and things have tapered off since 2008 to 20 to 30 homes per year now. “But a lot of my competition has built nothing,” Patterson said. “I’m building homes and we don’t do spec. Everything I build is pre-sold.”

Read "What Women (Home Buyers) Want"

Learn more about the Woman-Centric Matters!® program.