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November 2014
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BUILDERS' TOOLBOX is a monthly email newsletter designed to help home builders become remarkable.
Design Tool Marketing Tool News / Special Offers
Featured Plans New Plans OTB Concepts


The human brain and what we know and believe is most open to change when there is discomfort and upset.


Long-held political views. Your favorite sports team. It's pretty hard to change someone's mind and home building is no exception. But the emerging field of neuromarketing (which builds on the latest brain science findings) provides valuable insight. Read our Marketing section to learn more about effective selling strategies.


Design: The Hidden Value of Alternate Elevations

As seen in this month's featured plans, some people prefer the prominence of gable rooflines, others, the softness and sophistication of hip roofs.

Prospects who are tired of traditional elevations may be attracted to the same house dressed in a French-Country exterior.

[ Read The Hidden Value of Alternate Elevations ]

Marketing: Discomfort and Upset

You want to sell quiet kitchen sink food waste disposers? Take prospects into your showroom where you have the standard and upgrade (quiet) disposers. Turn on the standard disposer and try to carry on a conversation, then repeat with the quiet disposer. The standard disposer is uncomfortably loud.


Discomfort that is experienced via our senses is very real, making it easier to sell solutions for.


[ Read Discomfort and Upset ]

Coming Soon / Special Offers


Scholz Designs
has a new website
See us at the 2015 International Builders Show - Booth C2850
Her Home Issue
now available
Plan Book offer Plan Book offer
Set of 4 Home Plan Books for $9.95 with FREE 5th Home Plan Book celebrating natural light!

Featured Plans


[ See Featured Plans ]

New Plan(s)

New plans that will have features that meets your needs. Innovative ideas and many options make it customizable.

[ See Featured New Plan ]


On The Board / Concepts

Plans that are "On The Board", still in the design stage and can become a reality at your request.

[ See Featured On The Board / Concept ]


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Updated: Tuesday, October 28, 2014 1:47 PM


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