We hope you like our new format…
Builder’s Toolbox was created as a
resource to help builders stand apart in terms of home design
and marketing savvy. Here, five years later, we’ve both
expanded and condensed the newsletter. Features added include
a brand new home plan, a concept “On-The-Board” plan
and Current News and Special Offers. We also shortened the
newsletter by providing links to full content for those sections
you are most interested in. We would appreciate any feedback you have regarding the new format
Design Tool: Commodity
Housing vs. Design Leadership
The majority of home buyers are NOT looking for a commodity
house. In every market, it seems there are one or two builders whose business
plan starts with offering the cheapest homes whether that be monthly payment
or cost per square foot. Cost consistently drives the decisions made. Only
after looking at price—their lead differentiator—do other considerations
come into play, such as design, amenities, included features, customer
satisfaction, etc. This is a challenging business model, requiring lots
of resources and dependent on volume. Numbers vary, but those “more
home, less money” builders . . .
[ Read Commodity Housing vs. Design Leadership]
vs. Transaction Value
Most of us think of “value” in
terms of what we get compared to what we pay. The benefits
of the product are greater than the cost being paid—the
acquisition value. “That’s worth it” we say
to ourselves. $3,500 for the optional curbless, doorless, walk-in
shower can be a great value. $35,000 for the all-wheel drive
vehicle with heated seats in a northern states market can be
a great value.
Under-appreciated but just as important is . . .
[ Read Acquisition vs. Transaction Value ]
New plans that will have features that meets your needs. Innovative ideas and
many options make it customizable.
[ See Featured New Plan ]
On The Board / Concepts
Plans that are "On The Board", still in the design stage and can
become a reality at your request.
[ See Featured On The Board / Concept ]