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December 2014
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BUILDERS' TOOLBOX is a monthly email newsletter designed to help home builders become remarkable.
Design Tool Marketing Tool News / Special Offers
Featured Plans New Plans OTB Concepts


The value of customer feedback.


The value of customer feedbackCommunication experts say only 8% of communication is the actual words used (think e-mail), 37% is voice tone and inflection (think phone call) and 55% of communication is body language (meeting in-person). Unquestionably, the best way to get a pulse on the market is talking face-to-face with buyers and prospects.


Design: Design: Where did they put the staircase?


The votes are in. Staircases that squeeze the entry physically or even visually are out! Home buyers vote with their dollars and increasingly those dollars are landing on home designs with the staircase well-removed from the front entry foyer.

[ Read Where did they put the staircase? ]

Marketing: Horizontal Communication

Where are you getting your customer feedback? How many "filters" (levels) exist between what prospects and customers are saying and what you are hearing?


One of our builder clients recently shared frustration over the biased information she had been receiving from the sales manager.


[ Read Horizontal Communication ]

Coming Soon / Special Offers


Scholz Designs
has a new website
See us at the 2015 International Builders Show - Booth C2850
Survivor! Did you catch the story of C.A. Jones Construction who survived a 95% downturn in his local market?

Did you know Design Basics offers a frequent buyer program? Find out about Builder-Centric Now!

Featured Plans


[ See Featured Plans ]

New Plan(s)

New plans that will have features that meets your needs. Innovative ideas and many options make it customizable.

[ See Featured New Plan ]


On The Board / Concepts

Plans that are "On The Board", still in the design stage and can become a reality at your request.

[ See Featured On The Board / Concept ]


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Updated: Tuesday, December 9, 2014 4:31 PM


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We are a memeber of the American Institute of Building Design See Design Basics in booth C2850 at the 2015 International Builders Show