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May 2015
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BUILDERS' TOOLBOX is a monthly email newsletter designed to help home builders become remarkable.
Design Tool Marketing Tool News / Special Offers
Featured Plans New Plans OTB Concepts


It's simple, really.


The inspiration for many of the wonderful home design concepts and amenities Design Basics has introduced to the market in the last 12 years has been based on customer input - mostly from women. Over the years we gleaned considerable insight from our (mostly male) home builder clients regarding our designs but we came to realize what we were hearing was coming through a set of "male filters." Knowing we also needed to hear from home buyers directly, we spoke with lots of couples. Interestingly, most of that feedback came from the women.


Design: Inspired by Women


Fresh "aha" moments such as not wanting to arrive home after a long day and walk into her home from the garage just to be greeted by piles of dirty clothes in the laundry/ mudroom led to rethinking laundry rooms. Wanting to get the family out the door on time in the morning with everything led to lockers and cubbies in the rear foyer.

[ Read Inspired by Women ]

Marketing: It’s marketing 101: “Know thy customer.”


Women are the sole or primary decision maker in over 90% of new home purchases and by a 7:1 ratio, women will go out of their way to do business with a woman-centric provider. While there's no reason to be sexist in home building, most architects, engineers, home builders and building trades people are guys.



[ Read It's Marketing 101 ]

News / Special Offers


GDM An amazing Grand Opening for woman-centric builder h.a. Fisher Home’s new community in Rhode Island
Is Woman-Centric
right for you? Webinar: May 12 - 12am EST
Woman-Centric Video
Our preferred customer program
No-Regrets Bundle! 4 Plan Books and the "No Regrets" issue of Her Home for Bundle" for $16.95

Featured Plans


[ See Featured Plans ]

New Plan(s)

New plans that will have features that meets your needs. Innovative ideas and many options make it customizable.

[ See Featured New Plan ]


On The Board / Concepts

Plans that are "On The Board", still in the design stage and can become a reality at your request.

[ See Featured On The Board / Concept ]


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Updated: Sunday, May 10, 2015 8:09 PM


"Design Basics values its intellectual property and that of its many collaborative partnerships. We therefore will protect our 1,800 + plan design copyrights from illegal infringements. This preserves and maximizes customers' investments, while also protecting its assets, employees and shareholders." 
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