is what creates wealth.” – Peter Drucker
Guy Kawasaki made a
name for himself at Apple. The 25th chapter of his new book,
Reality Check, The Irreverent Guide to
Outsmarting, Outmanaging, and Outmarketing Your Competition,
begins with the above quote.
Kawasaki then goes into several bullet points,
- Make meaning.
- Don't be afraid to polarize people.
- Break down the barriers.
- Think digital, act analog.
[ Read Innovation
is what creates wealth ]
Marketing: Why Buy New, Now?
How would you answer the question “Why
buy a new home, especially at a time like this?” More
importantly, how would your sales representatives answer that
question? Would each and every one of their answers be consistent,
comprehensive, and positioning your home(s) in the best possible
Obviously, buyers purchase homes for varying
reasons based on their own self-interests. But in addition
to whatever their top motivations for buying a home, one of
the tools your sales team needs is a thoughtfully worded handout
of some of the most common and compelling reasons for buying
one of your new homes.
[ Read Why
Buy New, Now? ]
New plans with features that meet your needs. Innovative ideas
and many options make it customizable.
[ See Featured New Plan ]
On The Board / Concepts
Plans that are "On The Board," still in the design stage, and
can become a reality at your request.
[ See Featured
On The Board / Concept ]