Design: Design Tool:
In Vino Veritas (in wine there is truth)
With more than 30 million “high-frequency” wine
drinkers in the United States (Wine Market Council, August,
2014), the popularity of residential wine closets and wine
rooms is on the rise.
Finding space in the home to accommodate a wine enthusiast’s
passion is addressed nicely in the Signature Space™ concept
found in several new Design Basics home plans.
[ Read In
Vino Veritas ]
Marketing: Selling Against Yourself
There are probably certain competitors you
are often compared with by prospective home buyers. Over time,
you have learned how to present and sell your company vis-a-vis
your competition. Similarly, they have learned to present and
sell against you – and they’re likely winning some
of those sales.
Sure, you may use the “acknowledge and
move on” approach such as, “Yes, I know XYZ builders.
In fact I’ve seen that home on State Street. But let
me tell you what we do here at (your company).”
[ Read Selling
Against Yourself ]
This month's featured plans include those with a Signature Space™ option.
[ See Featured Plans ]
Enjoy perusing one of our newest home designs--we'd
love your feedback!
[ See Featured New Plan ]
On The Board / Concepts
Plans that are "On The Board," still in the design stage, and
can become a reality at your request.
[ See Featured
On The Board / Concept ]