The value of customer feedback.
Communication experts say only 8% of communication
is the actual words used (think e-mail), 37% is voice tone
and inflection (think phone call) and 55% of communication
is body language (meeting in-person). Unquestionably, the best
way to get a pulse on the market is talking face-to-face with
buyers and prospects.
Where did they put the staircase?
The votes are in. Staircases that squeeze the
entry physically or even visually are out! Home buyers vote
with their dollars and increasingly those dollars are landing
on home designs with the staircase well-removed from the front
[ Read Where did they put the staircase? ]
Marketing: Horizontal Communication
Where are you getting your customer feedback?
How many "filters" (levels) exist between what prospects
and customers are saying and what you are hearing?
One of our builder clients recently shared frustration over
the biased information she had been receiving from the sales
[ Read Horizontal Communication ]
Coming Soon / Special Offers
New plans that will have features that meets your needs. Innovative ideas and many options make it customizable.
[ See Featured New Plan ]
On The Board / Concepts
Plans that are "On The Board", still in the design stage and can become a reality at your request.
[ See Featured
On The Board / Concept ]