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February 2015
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BUILDERS' TOOLBOX is a monthly email newsletter designed to help home builders become remarkable.
Design Tool Marketing Tool News / Special Offers
Featured Plans New Plans OTB Concepts

 

"Give the people what they want...

 

...isn't nearly as powerful as teaching people what they need."

 

So began a recent blog post by Seth Godin, one of the most remarkable and influential business thought leaders of our time. Prospects have a general idea of the home they want, in terms of design, amenities and products featured. They're looking at how well you can give them what they've identified they want within the budget they have in mind.

 

How much more powerful to instead become the home buyer's advocate, to introduce them to things they hadn't considered, but would truly appreciate. Or, put another way, teach them about things they would later regret not having known about.

Design: The Family Lounge

 

Scholz Design Architect Joe St. Jean fist described it as cuddle space. "Household schedules are so fragmented. Home is the sanctuary where families can still be together...

 

[ Read The Family Lounge]


Marketing: Give the people what they want

 

Odds are, your prospects have a general idea of the home they want, in terms of design, amenities and products featured. They're looking at how well you can give them what they've identified they want within the budget they have in mind. Stone countertops... a rear foyer with seat and drop zone... a private space in the home to finish work brought home? Check those off the list. You're giving them what they want!

 

[ Read Give the people what they want ]

Coming Soon / Special Offers

 

GDM Builder Success! Ronna Boril
Come see us at the Great Lakes Builders Show- Booth 408
Woman-Centric Video NEW!
Builder-Centric
Our preferred customer program
February Special! $9.95 Plan Book offer (regularly $21.95)



Featured Plans

 

[ See Featured Plans ]

New Plan(s)


New plans that will have features that meets your needs. Innovative ideas and many options make it customizable.


[ See Featured New Plan ]

 

On The Board / Concepts


Plans that are "On The Board", still in the design stage and can become a reality at your request.


[ See Featured On The Board / Concept ]

 

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Updated: Monday, February 9, 2015 12:29 PM

 

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