The inspiration for many
of the wonderful home design concepts and amenities Design
Basics has introduced to the market in the last 12 years has
been based on customer input - mostly from women. Over the
years we gleaned considerable insight from our (mostly male)
home builder clients regarding our designs but we came to realize
what we were hearing was coming through a set of "male
filters." Knowing we also needed to hear from home buyers
directly, we spoke with lots of couples. Interestingly, most
of that feedback came from the women.
Inspired by Women
Fresh "aha" moments such as not wanting
to arrive home after a long day and walk into her home from
the garage just to be greeted by piles of dirty clothes in
the laundry/ mudroom led to rethinking laundry rooms. Wanting
to get the family out the door on time in the morning with
everything led to lockers and cubbies in the rear foyer.
[ Read Inspired
by Women ]
Marketing: It’s marketing 101: “Know thy customer.”
Women are the sole or primary decision maker
in over 90% of new home purchases and by a 7:1 ratio, women
will go out of their way to do business with a woman-centric
provider. While there's no reason to be sexist in home building,
most architects, engineers, home builders and building trades
people are guys.
[ Read It's
Marketing 101 ]
amazing Grand Opening for woman-centric builder h.a. Fisher Home’s
new community in Rhode Island
right for you? Webinar: May
12 - 12am EST
Our preferred customer program
Bundle! 4 Plan Books and the "No Regrets" issue
of Her Home for Bundle" for $16.95
New plans that will have features that meets your needs. Innovative ideas and many options make it customizable.
[ See Featured New Plan ]
On The Board / Concepts
Plans that are "On The Board", still in the design stage and can become a reality at your request.
[ See Featured
On The Board / Concept ]