Toolbox - "Control" is your ally
They're trying to justify the new home premium
AND choose you as their builder. Pre-configured floor plan
options help buyers tailor their new home according to their
priorities, without the costs, delays and bottlenecks of full
custom plan modifications. After all, you need to control the
process to control profitability!
Design Tool: Control
One of the most compelling reasons for buying new rather
than a resale home is "control" -over the design,
neighborhood, products used, perceived construction quality,
etc. So much of our lives are outside of our ability to
control. We have to play the cards we're dealt.
New homes are different. We can select a specific
part of town, a specific neighborhood or even a specific lot.
We can choose low-maintenance, energy efficiency, indoor air
quality, instant hot water for your invigorating spa-shower
and no formal dining room.
[ Read Control ]
Marketing: But is it Remarkable?
Your competition is pretty good. To have come
through the housing recession, the surviving new home builders
have been doing a lot of things right. If the housing recession
did anything, it raised the bar for all builders.
Other builders' model homes
are pretty good. Forget what you know and believe about those
builders, you have to look at
what new home buyers see in your competition. Their web sites.
Their model homes. .
[ Read But
is it Remarkable? ]
Coming Soon / Special Offers
New plans that will have features that meets your needs. Innovative ideas and
many options make it customizable.
[ See Featured New Plan ]
On The Board / Concepts
Plans that are "On The Board", still in the design stage and can
become a reality at your request.
[ See Featured On The Board / Concept ]