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July 2015
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BUILDERS' TOOLBOX is a monthly email newsletter designed to help home builders become remarkable.
Design Tool Marketing Tool News / Special Offers
Featured Plans New Plans On The Board Concept


Design: “Innovation is what creates wealth.” – Peter Drucker

Guy Kawasaki made a name for himself at Apple. The 25th chapter of his new book, Reality Check, The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, begins with the above quote.


Kawasaki then goes into several bullet points, including:


  • Make meaning.
  • Don't be afraid to polarize people.
  • Break down the barriers.
  • Think digital, act analog.


[ Read Innovation is what creates wealth ]

Marketing: Why Buy New, Now?


How would you answer the question “Why buy a new home, especially at a time like this?” More importantly, how would your sales representatives answer that question? Would each and every one of their answers be consistent, comprehensive, and positioning your home(s) in the best possible light?


Obviously, buyers purchase homes for varying reasons based on their own self-interests. But in addition to whatever their top motivations for buying a home, one of the tools your sales team needs is a thoughtfully worded handout of some of the most common and compelling reasons for buying one of your new homes.


[ Read Why Buy New, Now? ]

News / Special Offers


GDM - Builder Success: At Raymus Homes, they don't build homes like they used to--they build them better.

Is Woman-Centric right for you? Find out when you attend our free 20-minute webinar on Tuesday, July 21 - 11:30am EST

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Featured Plans


[ See Featured Plans ]

New Plan(s)

New plans with features that meet your needs. Innovative ideas and many options make it customizable.

[ See Featured New Plan ]


On The Board / Concepts

Plans that are "On The Board," still in the design stage, and can become a reality at your request.

[ See Featured On The Board / Concept ]


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Updated: Tuesday, July 14, 2015 4:43 PM


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