Yourself Apart - Become a Remarkable Woman-Centric Matters! Home
Taking a woman-centric approach means designing
everything from her perspective:
• The actual product or service;
• Sales and marketing;
• Her overall experience;
• The physical environment.
At its core is understanding your female customers
so innately that you can actually anticipate what they want even
before they ask for it.
In addition, woman-centric approaches are rooted
in a keen appreciation for how women differ from men in their purchase
decision process, as well as insights on why they buy.