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CUSTOM HOME DESIGN “
Inspired
By Women ”
Since January, 2003, Design Basics’ attention has been on understanding what women want in their homes…studying how homes “live” through her perspective. Why? Because women make the majority of the decisions when purchasing
a new home!
Like leaders in other industries, to stay at the forefront we need to understand who are customers are and what they want. Our ongoing research (focus groups, home buyer surveys, and model home interviews) combined with our sizable custom home
design business has taught us to listen…differently. Not surprisingly, most of what we hear is from our female clients.
The bottom line? Our home plans are inspired by women. And as we’ve learned to anticipate what buyers want, both women and men tell us “It’s just great design!” For your custom home, our designers bring this unique
experience and insight to a home design experience that is truly REMARKABLE.
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