Bill Schlegel is a guy who knows wood floors…and he knows a
lot about today’s wood flooring buyers, starting with gender. “Ninety-eight
percent of the time women are the ultimate decision makers when it
comes to wood flooring purchases,” said Schlegel. So, what’s
most important to women buying wood flooring?
HOW IT LOOKS.
Beyond the wood species chosen, selecting the right
finish is important. According to Schlegel, “High gloss finishes
are beautiful, but they show dirt. So many women are opting for duller
finishes, though not as formal. Additionally, hand-scraped finishes
don’t show dirt as much.” Schlegel also mentioned that
grays and blacks are “hot” wood flooring colors for 2013.
IS IT GREEN?
Wood flooring requires cutting down trees. Accordingly,
Schlegel stated “At Lumber Liquidators, our flooring comes only
from managed forests and styles such as butcher block utilize more
of the log.” Bamboo and cork regrow from the same plant after
harvesting, so no replanting is necessary. With its plywood base, engineered
wood makes maximum use of timber that is harvested and both can be
refinished, keeping the flooring out of landfills.
HOW DOES IT WEAR?
High traffic areas warrant special attention. “Harder
wood species such as bamboo and dull finishes are good choices for
high wear areas,” suggested Schlegel, who also suggested that
wear and scratches are less perceptible with hand-scraped finishes
due to the surface irregularities. Warranties are another indicator
of wear. Schlegel pointed out that Bellawood, Lumber Liquidator’s
top-of-the-line wood flooring, carries a 100 year, transferable, finish
warranty for wear. The company’s other solid wood, engineered
wood, laminate and vinyl wood planks are warranted from 15 to 30 years.
Schlegel was proud to point out “Lumber Liquidators has
flooring options for every price point.” Of course, the material
price is just one of the costs involved. There’s also moldings
for where the floors and walls meet, underlayment plus installation
tools and supplies. Then there’s the expense of installation
labor. According to Schlegel, Lumber Liquidators can arrange professional
installation through a network of local, independent contractors. The
company also offers to teach do-it-yourselfers how to install their
flooring and save as much as $2 to $4 per square foot.
Finally, we asked Schlegel “What was the one thing women regretted
or wish they had known once their new floors were in? He replied, “That
would probably be women wishing they had more carefully followed
the instructions. For example, after the wood flooring arrives,
be left for a few days in the area where it will be installed
to acclimate to the temperature and humidity levels.”