For custom luxury builders, personalization, specialization, individualization of homes is the key. They don't just want a lot of rooms, the designers told us, the want "their" rooms

Design Bill Martin of Tulsa, OK says that his custom luxury buyers have changed. The now are looking for specialized entertainment spaces in their homes. "Custom luxury buyers always did want a lot of rooms, but now they are looking for places such as huge pool rooms with fireplaces. Probably the biggest design change for this market has been the request for media rooms with a built-in, big screen TV, reclined area to sit and not a lot of natural lighting."

Robert Dame's luxury buyers are looking for an experience in design. "They are into novelty spaces, wine rooms, humidors, computer studios for the kids. They also want very individualistic homes - a certain century in design, or have very odd requests, such as being able to see the television from the shower. But that really creates wonderful variety in the architecture that is designed today. I think some of the most unique and exciting design comes from these very individualistic requests."