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   home > Articles > Business Strategies for Home Builders

Model Behavior - How people think and shop in a model home.

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Upselling with Upgrades - We can create the option and upgrade packages that help make her dream home come true.

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Lessons From The Art Of War - Small Builder vs. Big Builder.

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Competing with the Big Boys - Competitive Strategies for the Small volume builder.  By Dennis Radice, MIRM, CRP.

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Location, Location, Location - Important Things to Consider Before You Settle on a Lot.

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Zone Strategy - How to "Sell" during a Parade of Homes. By Bob Schultz, MIRM, CSP

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When the way you've always done it no longer cuts it - Scrapping Plan "A" for 5 steps to sell well in a tough market environment. By Tom Richey of Richey Resources.

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The Customer Service Sale - So your looking the best method to create more sales?  More sales will occur when you take the time to care about your customers. By Robert August of Robert August & Company, Inc.

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