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Design Basics, LLC home office.



As a leader in the stock home plan industry, Design Basics, LLC. designs and markets plans for single-family homes through catalogs, newsstand magazines and home building industry publications. Our company began in 1983 as a custom home plan design firm for the professional builders of our local community - Omaha, Nebraska. As the popularity of our designs increased, we expanded our focus from designing for the local market only, to designing plans that would be adaptable anywhere. Since then, home builder and consumer interest in our plans has grown tremendously in all 50 states and countries around the world.


Today, we are the nation’s largest home plan design service to the building industry and to home owners, offering a variety of home plans and desigs, a plan alteration service, custom home design service, as well as professional marketing products and services. Our company has been recognized nationally for home design, business management, corporate growth, sales and the development of effective marketing products. This growth and success over the years has helped us define our mission statement - "Where Great Design Matters."


At Design Basics we believe everything is designed; homeplans, marketing materials, support products. We’re a company with many facets – from publishing to land planning – and each plays a part in fulfilling our corporate mission. We understand that every time someone builds a Design Basics home we become a part of a dream fulfilled. We don’t take that responsibility lightly. “Where Great Design Matters” means that we continue to improve with every design we produce, creating places where people will want to live – places that people will be proud to call “home.”


Passion – We are passionate about new design, providing quality products/programs, and building relationships with our customers in an effort to increase stakeholder value.


Adaptability – Having the ability to adjust or change to meet the changing times. Survival depends on this; success is born from this.


Courage – Our reputation as an industry innovator is based on listening to our clients, creative thinking, and a willingness to take risks when developing new solutions to their frustrations and wishes.


Teamwork – It takes a team to respond to customers and keep the business running smoothly. Our team is built on mutual trust and respect.


Self-Realization – Understanding one's own potential and embracing it allows for a newfound platform of growth possibilities that carries into the workplace.


Visionary – We look to see where we need to go, then lay the foundation to get there; providing growth opportunities for employees and customers.


Effectiveness – "Doing the Right Things" (decision making, prioritizing, spending money) is imperative in changing with the times and running a successful business.


Integrity – We take pride in the work we do. We believe in honest communication and have strong moral principles in our work ethic and decisions.


Learning – Only by continuing to learn will we position ourselves to excel to new heights by applying trends/opportunities/practices discovered. We grow or we die.


Leadership – Design Basics is recognized as an industry leader, built on our team’s vast knowledge and experience. We further take responsibility in educating and guiding our customer.


Efficiency – Our business operations are streamlined, providing our staff, customers, and other stakeholders a high level of expertise in the most resourceful manner.

Woman-Centric Matters!®, a division of Design Basics, is a powerful business approach and education platform that teaches businesses how to become remarkable by transforming their attitudes and practices based on the woman's perspective.

WOMAN-CENTRIC MATTERS!®Taking a woman-centric approach means designing everything from her perspective:


• The actual product or service
• Sales and marketing
• Training
• Her overall experience
• The physical environment


At its core is understanding your female customers so innately that you can actually anticipate what they want even before they ask for it.


In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights on why they buy.


Woman-Centric Origins

It all began in mid-air on a flight back to Omaha in January 2003 when the president of Design Basics, one of the nation’s premier design firms, was reading an article in Forbes magazine about the impact of female consumers. Reading that article was an "Ah ha!" moment.


If women are making the decisions on most of the purchases, then many businesses could benefit from learning how to market, sell and design their products and services around the things that actually matter to women. Later that same year, Design Basics launched Her Home Magazine, a publication targeted to women home buyers, and began two years of extensive research on how women make buying decisions.


In 2005, Design Basics launched a new division called Woman-Centric Matters!® and began licensing and training business on how to effectively target new female customers and keep their current female customers coming back again and again. A unique bundle of products and services were developed to support the Woman-Centric Matters!® brand, available exclusively to companies who choose to license the brand within their marketplace.


In January 2003, Design Basics recognized a need to publish a magazine for women in the dreaming or planning stage of building a new home or remodeling their present home.


HER Home MagazineBecause research shows 80% of homebuilding and remodeling decisions are made by women, she was amazed there wasn't a single women's magazine on the newsstand at the time with this focus.


It didn't take long for the vision to become concrete. The first issue of Her Home magazine was launched in September of 2003. From the start, Linda's goal was to provide practical information and a wealth of ideas to help women make these major decisions.


Unlike home decoration magazines, Her Home magazine focuses on women's perspectives on design, construction and products for the home, and includes input from leading women homebuilders and industry experts.


Her Home magazine is written to give women the information and tools to make informed decisions when building a new home or remodeling their present home.


Utilizing smart, fresh layouts and plenty of beautiful photography, each article is written with practical, take-away value. There is a need for this type of women's magazine, and Her Home magazine will work hard to fill that need.


Over the years, hundreds of homebuilders have received awards for homes they’ve built from Design Basics plans and entered in special events such as street of dreams or parade of home events. In as much as we are pleased to contribute to the success of our customers, Design Basics itself has also been recognized with several awards for accomplishments in the home building industry as well as in business. A highlight of a few of these awards follows:


Home Building Industry Awards

Best Customer Service from Home Planners and BUILDER Magazine (2 awards)

BUILDER Magazine’s Best Selling Home Plan (4 awards)

Sales and Marketing Award from the National Association of Home Builders


Business Awards

INC. Magazine’s Top 500 list as one of America’s fastest-growing private companies (2 consecutive years)

Entrepreneur of the Year in retail/wholesale distribution awarded by Ernst & Young, INC. Magazine and Merrill Lynch

Top State Designee of the Blue Chip Enterprise initiative awarded by the United States Chamber of Commerce, Connecticut Mutual and Nation’s Business Magazine


Updated: Monday, February 12, 2018 8:02 AM

"Design Basics values our intellectual property and that of its many collaborative partnerships. We, therefore, protect our 1,900+ plan design copyrights from illegal infringements. This preserves and maximizes customers’ investments, while also protecting our assets, our team members’ employment position, and our shareholders." 
We are a memeber of the American Institute of Building Design