OMAHA, NE (March 30, 2007) Woman-Centric Matters, a division of Design Basics, the nation’s largest home plan design service to the building industry, announced today that Warren Brothers Residential, headquartered in Upper Marlboro, Maryland, has been licensed as the area’s exclusive Woman-Centric Matters home builder, covering Prince Georges, Calvert, Charles, Anne Arundel and Montgomery counties.

Woman-centric homes intuitively appeal to women, according to Linda Reimer, President of Design Basics.  Reimer explained that after conducting numerous focus groups with women of all ages and backgrounds from across the country, Design Basics discovered there are four primary aspects that are important to women when selecting a home plan: flexible living spaces; entertaining; storage; and de-stressing areas. “Because of the livability of woman-centric homes, the homes are popular with men, too. From both an economic and a design standpoint, builders just can’t afford to continue offering the same old home designs. You have to look at a design through the lens of ‘how does the home live?’ because that’s the way women view a home,” said Reimer.

Shane Warren, President and co-owner of Warren Brothers Residential, said he was totally convinced of the value of the woman-centric approach after attending a two-day seminar at the Omaha, Nebraska headquarters of Design Basics to learn about woman-centric home design, building, and customer care. “As one of the Washington metropolitan area’s leading minority-owned home builders, it just makes so much sense for us to add the dimension of the woman-centric approach,” said Warren, continuing, “In addition to the home designs, we’re re-designing our customer’s experience of buying and building a new home. Everything is being structured to make the process less stressful and more enjoyable. With Woman-Centric Matters, Design Basics is helping us transform our company into an even more remarkable business.”

For more information about Warren Brothers Residential and their parent company, Warren Brothers Group, Inc.,
visit http://www.wbresidential.com/

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Note to media professionals:
Woman-Centric Matters is a division of Design Basics, Inc. Whether it is a home plan, product or service, Woman-Centric Matters designs solutions from a woman’s perspective. For more information, visit www.WomanCentricMatters.com or contact Melissa Arnold, PR Coordinator, Melissa@womancentricmatters.com