Severson Homes Named South Metro Minneapolis, MN
Exclusive Woman-Centric Matters^sm Home Builder

OMAHA, NE (August 3, 2007) Woman-Centric Matters^sm, a division of Design Basics, the nation’s largest home plan design service to the building industry, announced today that Severson Homes, headquartered in Lakeville, Minnesota, has been licensed as an exclusive Woman-Centric Matters^sm home builder. 

Larry Severson said he was totally convinced of the value of the woman-centric approach after attending a two-day seminar with his wife and business partner, Helene, at the Omaha, Nebraska headquarters of Design Basics to learn about the specifics of woman-centric home design, construction, and customer care. “I’ve been in the building industry since I was a boy learning from my dad. And I can tell you, this just makes so much sense,” said Severson, continuing, “In addition to the home designs, we’re re-designing our customer’s experience of buying and building a new home. Everything is being structured to make the process less
stressful and more enjoyable.

Helene Severson states, “We’re having our website enhanced, too, with exciting design features and information about what homebuyers can expect from a woman-centric builder. We have an impressive team, and we want our website to reflect our building capabilities, our years of dedication to quality and our commitment to making the homebuyer’s dreams a reality.”

Since the Omaha training session, the Seversons also attended a two-day intensive Woman-Centric training seminar conducted by Design Basics in Nashville, TN, for Woman-Centric licensees. Larry Severson says, “It gave us an opportunity to visit with builders from other parts of the country who are also Woman-Centric and compare notes and good ideas.” Helene Severson adds, “It’s easy to be excited about the woman-centric approach to doing business. And we’re absolutely certain our homebuyers will love the new woman-centric designs. We encourage people to come to our Woman-Centric model home in Lakeville and see for themselves.”

Woman-centric homes intuitively appeal to women, according to Linda Reimer, President of Design Basics.  Reimer explained that after conducting numerous focus groups with women of all ages and backgrounds from across the country, Design Basics discovered there are four primary aspects that are important to women when selecting a home plan: flexible living spaces; entertaining; storage; and de-stressing areas. “Because of the livability of woman-centric homes, the homes are popular with men, too. From both an economic and a design standpoint, builders just can’t afford to continue offering the same old home designs. You have to look at a design through the lens of ‘how does the home live?’ because that’s the way women view a home,” said Reimer.

For more information on Woman-Centric homes, directions to the Woman-Centric model home, and information about others being built by Severson Homes, visit www.SeversonHomes.com

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Note to media professionals:
Woman-Centric Matters is a division of Design Basics, Inc. Whether it is a home plan, product or service, Woman-Centric Matters designs solutions from a woman’s perspective. For more information, visit www.WomanCentricMatters.com or contact Melissa Arnold, PR Coordinator, Melissa@womancentricmatters.com