Omaha, NE (February 23, 2007) - Woman-Centric Matters, a division of Design Basics, the nation’s largest home plan design service to the building industry, is pleased to announce the unveiling of Illinois’ first woman-centric model home at the 2007 Spring Home Show, February 23 through 25, at the Peoria Civic Center.

Built by Schieler & Rassi Quality Builders, the 2,088 square foot ranch-style modular home has been constructed, furnished, decorated, and landscaped inside the Peoria Civic Center Exhibit Hall. After the show, the home will be moved to Schieler & Rassi’s Model Home Center in Goodfield, IL, for permanent display.

Woman-centric homes intuitively appeal to women, according to Linda Reimer, President of Design Basics. Reimer explained that after conducting numerous focus groups with women of all ages and backgrounds from across the country, Design Basics discovered there are four primary aspects that are important to women when selecting a home plan: flexible living spaces; entertaining; storage; and de-stressing areas. “Because of the livability of woman-centric homes, the homes are popular with men, too. From both an economic and a design standpoint, builders just can’t afford to continue offering the same old home designs. You have to look at a design through the lens of ‘how does the home live?’ because that’s the way women view a home,” said Reimer.

Schieler & Rassi Quality Builders is the area’s exclusive licensee of the Woman-Centric Matters brand, a program of support and education that helps builders become remarkable as they transform their attitudes and business practices based on the woman’s perspective. Ted Schieler, General Manager of Schieler & Rassi Quality Builders, noted, “Woman-Centric design makes so much sense, and it’s such a good fit with our company’s long-standing dedication to innovation and superb customer service. Deciding to become a Woman-Centric Matters licensee was an easy choice.”

Sponsored by the Home Builders Association of Greater Peoria, the annual Spring Home Show is the premier building event in Central Illinois with over 20,000 people attending over the 3 day weekend. Schieler says, “As past President of the builders association, I know how important this event is. And I know I speak for our whole team at Schieler & Rassi when I say we are honored to have this opportunity to introduce Central Illinois to woman-centric home design.”

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Note to media professionals:
Woman-Centric Matters is a division of Design Basics, Inc. Whether it is a home plan, product or service, Woman-Centric Matters designs solutions from a woman’s perspective. For more information, visit www.WomanCentricMatters.com or contact Melissa Arnold, PR Coordinator, Melissa@womancentricmatters.com