Woman-centric homes intuitively appeal to women, according to Linda Reimer, President of Design Basics. Reimer explained that after conducting numerous focus groups with women of all ages and backgrounds from across the country, Design Basics discovered there are four primary aspects that are important to women when selecting a home plan: flexible living spaces; entertaining; storage; and de-stressing areas. “Because of the livability of woman-centric homes, the homes are popular with men, too. From both an economic and a design standpoint, builders just can’t afford to continue offering the same old home designs. You have to look at a design through the lens of ‘how does the home live?’ because that’s the way women view a home,” said Reimer.

John Choate, President and owner of Choate Custom Homes, said that Choate’s LifeCentricTM design process, which focuses on designing and building a home around the lifestyle of the homeowners, has at its core the woman of the family. Design Basics Woman-Centric Matters approach to home design, building, and customer care melds very well with our lifelong beliefs. “We know who drives the family bus,” said Choate, continuing, “the difference now is we have Design Basics to help us transform our company into a better business.” “In addition to the home’s design, we’ve improved our customer’s experience of buying and building a new home. With Woman-Centric Matters, everything we do is structured to make the building process less stressful and more enjoyable,” said Choate.

For more information on these homes and others available to be built by Choate Custom Homes, LLC, visit www.ChoateCustomHomes.com.

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(Choate Custom Homes, LLC., has been building “true” custom homes in Michigan for 20 years and has won numerous design awards from Detroit Home and is a member of the National Association of Home Builders, Michigan Green Builders, and the NAHB Builder 20 Club. www.ChoateCustomHomes.com.

Note to media professionals:
Woman-Centric Matters is a division of Design Basics, Inc. Whether it is a home plan, product or service, Woman-Centric Matters designs solutions from a woman’s perspective. For more information, visit www.WomanCentricMatters.com or contact Melissa Arnold, PR Coordinator, Melissa@womancentricmatters.com