Rochester Home Builder Launches “Woman-Centric” Website

(Omaha, NE – April 9, 2007) – Allison Homes, one of the Rochester, NY, area’s leading home builders, announces today the launch of their newly updated website, designed with a “woman-centric” approach. Created by Quanta Basics (www.quantabasics.com), an Omaha, NE-based website design and development company, Allison Homes’ new website design features a virtual home tour, a guide to the construction process, free articles and an extensive home plan gallery. Additionally, there is information about Allison Homes’ new Woman-Centric Matterssm and Boomer-Centric exclusive licenses that emphasize and support Allison Homes’ new direction in customer service and home design. The website is located at: www.AllisonHomes.com

Jack Hassall, Jr., president of Allison Homes, says, “We’re very excited about our newly improved website. As part of our commitment to being the Rochester area’s ONLY licensed Woman-Centric Matterssm home builder, our website has been completely overhauled to now have a woman-centric approach. Navigation is easier, the site is more visually subtle and organized, and there are over 1600 home plans for our customers to choose from, each of them fully customizable.”

Hassall further explains, “Quanta Basics is one of the country’s leading experts in designing websites that are woman-centric, appealing the way women seek information online. But the great thing is that the way our site is set up, it appeals to men, too. It’s just part of our commitment to making the customer experience positive and stress-free from the first time they encounter Allison Homes all the way to the moment they walk in to their new home – and beyond.”

Allison Homes, a family-run business headquartered in Spencerport, has been building homes in the Rochester area for over 35 years.

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