|
|
Woman-Centric
Licensee Login
|
|
| Woman-Centric
Buzz |
| EXTRA,
EXTRA, Read and Hear all about it!! |
- (Virginia Beach,
VA), Bullington Builders
Opens Woman-Centric Home Design Studio
April
2008 - Bullington Builders opened
its first home Woman-Centricsm design
studio in March 2008. Elizabeth Anne Home Design
Studios was opened to support Bullington's' Woman-Centricsm approach
to home design, building and the customer experience.
Opening the design studio was a huge, and very
forward thinking move for Bullington. No other
builder in the Virginia Beach our area has a design
center/studio, unless
you consider a model home garage/office with wood
and tile samples propped up against the wall in
a dusty corner. The
studio is only 1300 sq ft, yet, Tanya Bullington
succeeded in making it “feel” much
larger by dividing the space and incorporating
several small
studios
within this space. The Bullington Design Studio
is located conveniently between a “Curves
for Women” and
a nail salon…..on
purpose of course!
- (Akron,
OH), Reflection Homes Woman-Centric
Approach Gets Noticed!
February
2008 - NBC affiliate WKYC, Channel
Three interviews Bunny Dennison, Vice President
of Reflection Homes about Woman-Centric Approach
to
home design and building.
WKYC
story and video: http://www.wkyc.com/news/
- (Minneapolis, MN),
Minneapolis Press Goes Gaga over
Woman-Centric
Models Parade Homes!
February
2008 - In the first two weeks of
Feb.. 2008, Our Minneapolis woman-centric builders
received
free
publicity
with
features on all 3 local TV news programs, editorial
in 6 different newspapers, local magazines and various
radio spots. Our Woman-Centric
Builders are Bruggeman Homes, Custom One Homes, NIH
Homes, Severson Homes and TC Homes.
NBC
KARE, Channel 11 story and video:
www.kare11.com/onlive/wherewelive/wherewelive_article.aspx?storyid=498145
Star Tribune
http://www.startribune.com/lifestyle/homegarden/15398061.html
http://www.startribune.com/homes/15397986.html
Midwest Home Magazine
http://www.midwesthomemag.com/media/Midwest-Home/February-2008/2008-Parade-of-Homes-Spring-Preview/Perfect-livability/
- (Warwick, RI ),
Deerbrook Development lands 41new
home contracts!
January
2008 - Hugh Fisher of Deerbrook Development
sent 700 invitations for a REALTOR event
to announce
the
opening
of his
1st Woman-Centric model home. Expecting a few dozen
attendees, over 300 people turned out. Since that
event Hugh has signed 41 new home contracts!
|
|
| The Woman-Centric
Approach to Home Design, Building, and Sales |
| |
| Woman-Centric Testimonials |
 |
“Since
we started our Woman-Centric spec home and held
our REALTOR open, we are working with over 40
people in various stages of building a new home!”
- Dave Beechy, Reflection Homes, Akron, OH
February 2008
|
|
|
“Our
sales in 2007 were up 43% with the
Woman-Cenric
Approach!"
Ted Scheiler, Schieler & Rassi
Quality Builders, Peoria, IL
February 2008
|
|
|
|
 |
“Our
market has been slow, so building a $600,000 spec
home was a big risk. It was also our first woman-centric
home. It sold the first day of the Parade at full
asking price!”
- Denny Lenth, Denny Lenth Construction Cedar Falls, IA |
|
|
“My
buyers are a walking testimony to the Woman-Centric
Homes! The whole concept of Woman-Centric is
very inviting... Every Woman-Centric home we’ve
built has sold. Guys
are going on our website, looking at the Woman-Centric
home designs and amenities, and asking us for
these homes.”
Terrell Taylor, Group One Construction
& Development, Merrillville, IN
February
2008 |
|
|
|
 |
“The team
at Design Basics was invaluable in helping transform
our company into a woman-centric home builder. From
engaging model home signage, to designing our garage
sales centers and personalization studio, to website
enhancements, a custom edition of their Her Home
magazine and public relations, the marketing program
is first rate!”
- Jerry Stranderford, Lane Building
Corporation, Omaha, NE |
|
|
| Increasing
sales, profits, and customer satisfaction! |
NEWSWORTHY
“
More builders are getting in touch with the feminine
side to boost confidence among this powerful demographic.”
-Woman-Centric feature in BUILDERnews Magazine
|
 |
|
|
 |
TURNKEY,
SINGLE SOURCE SOLUTION
“ Design Basics provides a full-service approach for builders. This includes
woman-centric plans, branding, the architecture of design centers, reviewing
and selecting options to make sure they are woman-centric, assembling packages,
designing sales offices, graphics packages, brochures, and every aspect of the
customer experience…I believe you’re on the right track!”
Maria Muto Porter, Editor, Builder
Design Center Magazine
|
|
|
MARKETING
MATERIALS AND TRADESHOW GRAPHICS
“ We have a tremendous success introducing the
Woman-Centric approach at our first home show
event last weekend. We received awesome compliments,
got some really great leads, and EVERYONE loved
touring our display. I had some power point
messages on the exterior of the booth.'
– Woman-Centric
Builder Tanya Bullington,
Bullington Builders
|
 |
|
|
 |
WEBSITE
DESIGN AND DEVELOPMENT
“
At Severson Homes, providing an easy to use, sensible
website gives our customers access to our Woman-Centric
program and saves them time. This is a convenience
that both men and women appreciate. Our distinctive
approach to the building process and customer support
is the key to unlocking doors of great success.”
-Woman-Centric
Builder Helene Severson,
Severson Homes
|
|
|
STAFF TRAINING
“
Your Woman-Centric training was great! For the
sub- contractors, most all of them thought it was
worth their while. My sheet rocker gave me an excuse
why he couldn’t stay all day and then ended
up staying all day and complimented us on the course.
Also our REALTOR® training was a great hit
and I have received numerous compliments on that.”
– Woman-Centric
Builder Mike Rygh,
Custom One Homes by Mike Rygh
|
 |
|
|
 |
SALES
CENTERS
“ Open less than a month, we already have 4 sales
specifically attributable to our woman-centric
garage sales center! The woman-centric approach
is helping us sell $8,000 to $12,000 more per
home in options and upgrades!”
-Woman-Centric
Builder John Menghini Jr.,
H&S Covenant Homes |
|
|
|
| Woman-Centric
path |
|
1. You attend a two-day Think Tank -
|
 |
| Location: |
In Omaha, NE offices
unless otherwise noted. |
| Dates: |
May 22-23
June 5-6 -- Macon, GA
June 26-27
July 24-25
August 21-22
September 25-26
October 23-24
November 20-21
|
|
| If you are interested in
attending or learning about our 2008 Think Tank agenda,click here! (Limited
to 20 attendees) |
|
|
| Typical Omaha
Agenda for a Two Day Think Tank |
 |
| Day One |
|
| 1:00–1:30 p.m. |
Welcome & Introduction |
| 1:30–3:00 p.m. |
Woman-Centric: Background and Home
Design |
| 3:00–3:15 p.m. |
Break |
| 3:15–4:30 p.m. |
Applying Woman-Centric Design to
an Existing Home Plan |
| 4:30-5:00 p.m. |
Woman-Centric Design from a “Life
Stage” Perspective |
| 5:00–5:15 p.m. |
Break |
| 5:15-5:45 p.m. |
Woman-Centric Design from her “Personality” Perspective |
| 5:45 – 6:00 p.m. |
Closing Discussion and Licensing
Overview |
| |
|
| Day Two |
|
| 8:00-9:30 a.m. |
The Woman-Centric Building & Buying
Experience |
| 9:30-9:45 a.m. |
Break |
| 9:45-10:45 a.m. |
Woman-Centric Website Design & Development |
| 10:45-11:00 a.m. |
Break |
| 11:00-11:30 a.m. |
Boomer-Centric |
| 11:30-12:00 noon. |
DBI Services and Training |
| 12:00 noon- |
Closing Discussions & Lunch |
|
|
|
2. We Identify the Opportunity -
- Together, we assess how this approach would impact
your business.
- Discover how to simultaneously increase sales,
profits and customer satisfaction.
- Identify ways to make other builders "irrelevant" in
the minds of buyers!
|
|
3. We develop a custom woman-centric program
that will work for you!
- It begins with our woman-centric menu. Then
we develop a proprietary program tailored to your
company, your market and your goals.
- Receive exclusivity in your market area for the
Her Home and Woman-Centric Matterssm brands.
- Create a compelling case for her to buy from
you.
|
| |
|
|
|
| Exclusive
Woman-Centric Licensees |
Allison Homes
Rochester, NY |
American Heartland Homebuilder,LLC
Macomb, MI |
Sherwood Homes
Omaha, NE |
Group One
Merrillville, IN |
English Building Systems
Huntington, MA |
|
Griffith Home Builders
Kellogg, IA |
Escalante Construction
St George, UT |
George M Sherman Builder
Indianapolis/Greenfield, IN |
Gene McElhinny Builders
Kearney, NE |
Haven Properties
Atlanta, GA |
|
Melder & Company
New Castle,PA |
Caterino Builders
Saginaw, MI |
Schieler & Rassi, Inc.
Peoria, IL |
Snowden Builders
Grandville, MI |
Warren Brothers Group
Upper Marlboro, MD |
|
Denny Lenth Enterprises
Cedar Falls, IA |
Nick Vontz Construction
McPherson, KS |
Vance Vetter Homes
Bismarck, ND |
Heritage Hill Property
Hartland, WI |
Think Green Builders
Yuma. AZ |
|
Krier Homes
Indianola, IA |
Beeco Construction
Athens, GA |
 Sparkes
Construction
Asheville, NC |
Fenner Homes
Berrien Springs, MI |
Choate Custom Homes
Milford, MI |
|
Blue Print Homes
Des Moines, Urbandale, IA |
Stonefield Homes
Greensboro, NC |
Stuteman Construction
Joplin, Nevada, MO |
Craft Built Homes
Talleyville, DE |
Fairfield Homes
Lancaster, OH |
|
Superior Builder, Inc.
Manchester, CT |
American Homebuilders
Jacksonville, FL |
Francis Home
Waterford, WI |
H & S Covenant Homes
Kansas City, KS |
Fenner Homes
Linn Creek, MO |
|
DM Hawks Builder
Topeka, KS |
Severson Homes, Inc.
Minneapolis, MN |
NIH Homes, Inc.
Minneapolis, MN |
TC Homes, Inc.
Minneapolis, MN |
Primus Corporation
Oswego, IL |
|
CA Jones
SE St. Louis, IL |
Top Choice Homes
Blue Springs, MO |
Merritt Homes, LLC
Farmington, MO |
Bullington Builders
Virginia Beach, VA |
Reflection Homes
Akron, OH |
|
Clemens Construction Group
Findlay, OH |
Bruggeman Homes
White Bear Lake
(Minneapolis), MN |
Barna Log Homes of Georgia
Elijay, GA |
C & E Builders, INC.
Petersburg, VA |
Fine Line Homes
Harrisburg, PA |
|
Halverson-Webb
Services, , LLC
Blacksburg, VA |
Mark Hughes
Construction
Southwest, IA |
Custom One Homes
Cottage Grove
(Minneapolis), MN |
D & I Properties
Greenville, NC |
Deerbrook Development
Warwick, RI |
|
Prairie
Homes of Lincoln
Lincoln, NE |
Pellis Construction
Greenburg, PA |
The Building Company
Ames, IA |
Rosewood Homes
Sioux Falls, SD |
|
| |
|
|
|
|
|
|
|
| Noteworthy
Woman-Centric News |
| 5/13/2008 |
Design Basics is proud to welcome
Heritage
Lane Fine
Homes as the exclusive Woman-Centric Home Builder
in Austin, Texas and as a Woman Centric Home Builder in
San Antonio, Texas. |
|
| 5/01/2008 |
Rosewood Homes is featured builder in the May
issue of "Home
Ideas" Magazine |
|
| 3/01/2008 |
Design Basics is proud to welcome these
home builders as new Woman-Centric Home Builders:
- Fieldcrest Development, L.L.C., Champaign/Effingham,
IL;
- Goodwood Custom Homes, Inc., Rochester, MN;
- Landrun Development & Construction./Chisholm Creek,
Enid, OK;
- Pellis
Construction Company, Greensburg, PA
|
|
| 3/01/2008 |
Design Basics is proud to welcome these
home builders as new Woman-Centric Home Builders:
- Burns, Covington & Ritter, L.L.C., St. Louis, MO
- Osborn Contracting, Inc., Quad Cities, IL, IA;
- Rosewood
Homes, Sioux Falls, SD;
- Kliethermes Homes and Remodeling, Inc., Columbia, MO
|
|
| 2/01/2008 |
Design Basics is proud to welcome these
home builders as new Woman-Centric Home Builders:
- Fine
Line Homes, Harrisburg, PA;
- The Building
Company,Ames, IA;
- Primus
Corporation,Greater
Chicago;
- Mark
Hughes Construction, Glenwood, IA;
- Halverson-Webb Services, L.L.C., Riner, VA
|
|
| 1/22/2008 |
100
Real Estate Professionals Attend Reflection Homes
(Uniontown, OH) Broker Open House
|
|
| 12/23/2007 |
‘Woman-centric’ houses
all the rage! Hugh Fisher - Deer Brook Development,
Rhode Island. |
|
| 11/20/2007 |
Bluffton
Home Builder Launches “Woman-Centric” Website
Innovative
Home Builder Launches “Woman-Centric” Website
|
|
| 10/11/2007 |
Innovative “Woman-Centric” Homes
Help Builder Thrive |
|
| 10/28/2007 |
Reflection
Homes Named Northeast Ohio’s
Exclusive
Woman-Centric Matters Home Builder |
|
| 8/14/2007 |
Additional Think Tank date added
for Sunbelt Builder Show in Dallas,TX |
|
| 8/3/2007 |
Three home builders become Woman-Centric home builders
in Minneapolis, MN.
|
|
| 5/13/2007 |
A
Woman's Place |
|
| 5/1/2007 |
Partnership
Promotes ‘Women-Centric’ Homes |
|
| 4/25/2007 |
Beeco
Builders Named Commerce / Athens, Georgia area’s
Exclusive Woman-Centric Matterssm Home Builder |
|
| 4/9/2007 |
Rochester,
NY Home Builder Launches “Woman-Centric” Website |
|
| 4/5/2007 |
Cedar
Falls / Waterloo Builder Named Exclusive Woman-Centric
Matters Home Builder |
|
| 3/30/2007 |
Warren
Brothers Group Named Exclusive Woman-Centric Matters Home
Builder |
|
| 2/23/2007 |
Innovative
Woman-Centric Design Unveiled at the Peoria Home Show |
|
| 2/14/2007 |
H&S
Covenant Named Johnson County, Kansas’ Exclusive
Woman-Centric Matters Home Builder |
|
| 1/31/2007 |
Francis
Properties Named Exclusive Woman-Centric Matters Home
Builder
Choate
Custom Homes, LLC. Named, Michigan’s Exclusive Woman-Centric
Matters Home Builder
|
|
| 1/3/2007 |
Design
Basics Seeking Applicants For National Advisory Panel |
|
| |
|
| Last
Updated:
Tuesday, May 13, 2008 |
|
