EDITOR OF NEW PUBLICATION FEELS RIGHT AT HOME

OMAHA, NE, (Semptember, 2003) - “I realize new business ventures are risky in the midst of a stuttering economy,” says Linda Reimer, editor of a brand-new magazine titled Her Home. “But I’m really not worried. First of all, the magazine is about homebuilding -- one of the few industries which has continued to thrive the last few years. Secondly, there aren’t any other publications to compete with it because Her Home is the first consumer publication about homebuilding aimed at women.”

“It’s somewhat surprising a similar magazine hasn’t been done before,” Reimer continues, “considering research indicates 80% of decisions made in the homebuilding process are made by women.

“Millions of women dream about building their ideal home, but those who actually embark on the venture are often overwhelmed by the endless decisions. And too often they have some regrets over things they wish had been done differently after the home is completed. The main purpose of Her Home is to provide practical information during the dreaming and planning stage so women won’t be saying, ‘If I’d only known…’ in the final stage.”

Unlike home decorating magazines, Her Home focuses on women’s perspectives on design, construction and products for the home and includes input from leading women homebuilders and industry experts.

The magazine is published by Design Basics Inc., one of the largest home plan design companies in the United States. It is distributed through builders and subscriptions. A free Internet version of the premier issue is also available at HerHomeMagazine.com