HER HOME REVOLUTIONIZES HOME DESIGN PLANS WITH COLOR CODING
New Design Plans Help Customers See How a Home “Lives”

OMAHA, NE, (March 2005) – Follow the colors in Her Home Design Plans and see how a home can cater to personal lifestyle. “Her Home Plans, Volume 2,” from Design Basics, Inc., revolutionizes traditional house plans with color to show four categories of how people live. The 50 plans help homebuyers visualize areas for entertaining (yellow), de-stressing (blue), storage (orange), and flexible living (green), and show livability at a glance. “Her Home Plans, Volume 2,” also shows possible furniture layouts to give homebuyers a sense of dimension and a picture of how the home design will flow.

The industry standard has been an encyclopedic approach to floor plan presentation with outlines of essential statistics: type of home, room dimensions, square footage, ceiling heights, number of baths, etc.

“Homebuyers want so much more that the traditional view of room dimensions and square footage,” said Linda Reimer, Design Basics’ president. “Traditional home plans often make difficult for homebuyers to visualize how the home will look when it’s built. We used research with our customers, particularly women who make most home building decisions, to identify what they want most in a new home.”
That led to the Her Home Plan color coding-system that includes:

• Yellow for formal rooms for entertaining; informal, open living spaces; outdoor “rooms;” kitchens; and rooms for media-related get-togethers;
• Blue for areas to de-stress such as personal get-aways, including a private master suite; a walk-in shower or whirlpool; a quiet porch or craft area;
• Orange for storage including added space in the garage and laundry room; generous kitchen pantries and linen closets; over-sized bedroom closets and additional unfinished areas in the basement or upper level;
• Green to designate rooms for flexible living that can be adapted to unique situations such as in-law-suites; home offices; bedroom/bath arrangements for blended families, etc.
  

Design Basics, the nation’s largest home plan design firm to the building trade, offers nearly 1,500 home plans that are marketed to 98% of the national home publications and in lumber yards and featured weekly in newspapers across the country. The company produces a variety of home plan catalogs and publications which are distributed via direct mail, consumer and newsstand publications and on the Internet. Design Basics’ publishes Her Home magazine, a quarterly full-color magazine that is the first of its type with editorial based solely on critical decisions female consumers need when building their home. For more information see: www.designbasics.com and www.herhomemagazine.com.