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Building Industry Show
2007
The Official Tradeshow of the
Building Industry Association of Southern California
November 15-16, 2007
Long Beach Convention Center
300 East Ocean Boulevard
Long Beach, California 90802
Map
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TOUR YOUR
HOMES THROUGH
THE MIND OF A WOMAN
Speaker: Paul Foreseman, Design
Basics, Inc.
Understanding Female Home Buyers
10:00 – 11:30am Room 103C
 With
women as the primary or sole decision maker in 91% of
new home purchases, this presentation provides insight
into home design and amenities which female home buyers
will seek--and expect--in their new homes. Gain a deeper
understanding of buyer preferences. Bolster sales with
innovative design and features before they become tomorrow’s
housing trends. Differentiate your homes in ways ‘she’ values
and make the competition irrelevant!
Visit Design Basics at Booth 897
Long Beach Convention Center
Long Beach, California
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