Educational
Seesion Details
Hippies and Hipsters: Designing for a Two-sided
Coin
Date: Thursday, February 9
Time: 3:30 - 5:00 pm
Location: West 307 C-D
Description:
During the next 10 years, we'll
be building homes for two big market segments: Baby-boomers (hippies)
and Millennials
(hipsters). With approximately 80 million baby boomers and another
80 million Americans born between 1977 and 1994, these are two
massive generational markets of homebuyers. You would expect
lots of differences in what these buyer groups want in a home -
and
there are - but you may be surprised at the number of similarities
as well.
Learning Outcomes:
Get insights into the emerging 'hourglass' demographics for the coming decade, and learn how to position your company to take advantage of the opportunity it presents.
Learn how to plan a versatile neighborhood that serves two big market segments at the same time, broadening the reach and price points of your community.
See how to create and present land plans and housing products that serve these two markets, both independently and together.
Acquire creative strategies for planning and marketing mixed-generation neighborhoods so that you can capitalize on the multiplier effect for traffic generation and sales velocity.
Fee:
IBS education sessions are available on a first-come, first served basis to Full Registrants and those who purchase a One or Two-Day Education with Exhibits Registration
Tracks:
Architecture, Design & Community Planning
Speakers:
Carl Cuozzo
Company: Design Basics, LLC
With more than 21 years at Design Basics, Senior Designer Carl
Cuozzo also serves as the company's vice-president. Carl has designed
1000's of single and multi-family homes, ranging from 800 square
feet to over 18,000 square feet for clients throughout North America,
as well as in Russia, China and other foreign lands. The father
of a talented hockey player, Carl has been married for 17 years.
He holds a Bachelor's degree in Construction Engineering and is
a black-belt Tae Kwan Do
Elise Platt
Company: E.A. Platt & Co, Inc
Elise Platt is president of E.A. PLATT & CO., a national award-winning
firm, that counsels builders, developers and financial institutions
across the country, advising them in neighborhood positioning,
branding, site-specific product planning, marketing, merchandising
and sales. Platt's hands-on experience with builder/developers,
in good times and in bad, allows her to help develop neighborhoods
that stand-out and sell even in the most difficult, competitive
environments. Platt 's clients have numerous national awards and
been featured in prestigious magazines and newspapers. Platt was
co-director with Barry Berkus of " NEST" a series of
prototype demonstration houses at the NAHB from 1983 to 1990
Lita Dirks
Company: Lita Dirks & Co.
Lita Dirks (MIRM, CAASH, IIDA) is the founder and owner of Lita
Dirks & Co., a nationally recognized interior design firm in
Denver, Colorado. Lita is a lecturer, educator and a frequently
invited speaker on university campuses, at conferences and at national
home building trade shows. She is an approved instructor for course
work offered by NAHB, NSMC and IRM. Lita Dirks & Co.'s innovative
designs have contributed to sales and profitability for hundreds
of builders and developers across the nation. The firm's award-winning
designs include model homes, sales offices, clubhouses and other
facilities related to residential and commercial properties.
Victor Mirontschuk, AIA
Company: EDI International
As Founder, President and Chief Operating Officer of EDI, Victor
oversees the operation of the firm's offices in Texas, California,
New York and Luanda, Angola. He has a B.A. in Urban Studies and
a Bachelor of Architecture from the University of Arkansas.
See all education tracks here.
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